In a digital environment saturated with data, Digital Marketing Analytics It offers a precise compass to navigate between metrics, tools and strategic decisions.
Chuck Hemann and Ken Burbaray deliver an essential work that does not stay in the theory: it goes directly to the critical point where the data becomes decisions and decisions, in measurable results.
Marketing Analytics
The book stands out for its accessible approach, without falling into unnecessary technicalities, allowing both specialists and business leaders to understand and effectively apply the proposed concepts.
From how to prioritize really useful indicators to data integration to improve client experience to product development, authors shred the digital analysis process with clarity and depth.
One of its greatest strengths is the insistence that analytics is not an isolated department, but a transversal competition that impacts the entire organization.
The reader will find guides to measure the ROI of digital media, optimize real -time content, and apply synergies between on and offline channels, all with an action -oriented approach.
Unlike other works centered on passenger platforms or trends, Digital Marketing Analytics It is a structural guide, focused on sustainable and scalable processes.
Sam Knowles summarizes it successfully: this book avoids excess jargon and lands precisely on the ground where marketing ceases to be art and becomes applied science. Essential for those who seek to make decisions based on data, not in heart.
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