Book of the day: promotion strategies

Thursday 01st May 2025 06:06 AM

In an environment saturated with advertising stimuli, Promotion strategies Víctor Chávez offers a clear and useful guide to connect with an increasingly informed and selective consumer.

Integrated in the “Master in Marketing” collection, the book transcends the traditional vision of promotion based on discounts or repetitive messages, proposing a strategy focused on the creation of value and the construction of long -term relationships.

Promotion strategies

Chávez combines theory and practice with an accessible approach, covering from the psychological principles of persuasion to innovative tools for digital promotion.

His proposal is based on the understanding of the current consumer and focuses on how brands can generate confidence, differentiate themselves from competition and sustain a narrative that is credible, attractive and consistent with their values.

Each chapter focuses on providing applicable solutions, ideal for those who seek to impact without resorting to empty or aggressive tactics. Through current cases, the author demonstrates how an effective promotion must be an integral part of the brand strategy and not just a short -term resource.

The role of content, segmentation, timing and customer experience is emphasized as pillars to achieve successful campaigns.

Aimed at students, entrepreneurs and marketing professionals, this book is positioned as an essential reading for those who want to create promotions that not only sell, but also build marks with meaning. A practical manual to highlight in a market that no longer rewards visibility, but authenticity.