A significant transformation has reached the experience of digital reading For users of iPhone e iPad. For the first time since 2011the application of Kindle para iOS Now allows the direct purchase of electronic books within the same app.
This transcendental change is a direct consequence of a recent one court order in the United States that restricts Apple’s ability to prohibit links to external payment systems and to collect commissions on transactions made outside its App Store.
The answer of Amazon It has been the implementation of a intuitive function called “obtain book”which drastically simplifies the process of acquiring new titles for the avid Kindle readers in the Apple ecosystem.
Restriction history and genesis of legal change
For more than a decade, Apple maintained a strict policy which prevented application developers from directing their users to alternative payment options to those offered through the App Store. This guideline forced the users of the Kindle application on iOS devices to a uncomfortable and uncomfortable workflow to expand its digital libraries.
The process implied get out of the Kindle app, open a web browser, Navigate to the page of the desired book on Amazon, Complete the purchase there and finally, return to application to synchronize The new title with its collection.
The point of inflection He arrived with him Judicial case Epic Games contra Apple. While the general ruling did not consider Apple a monopoly, Judge Yvonne Gonzalez Rogers issued an order that prohibited a Apple prevent than the developers They will report To users about alternative payment methods and, crucially, that They will charge commissions for the transactions that will be made Outside the App Store system. This judicial decision laid the foundations for companies such as Amazon to reconsider their purchasing integration strategy within their iOS applications.
“Get book” function
Amazon’s response to this new regulatory panorama has been the Paulatine introduction of the “Get book” function in the application of Kindle para iOS. This feature is designed to eliminate previous frictions in the process of purchasing ebooks, offering a much more fluid and direct experience. Its fundamental characteristics include:
- Direct and immediate access to the purchase: The main advantage lies in the ability to start the purchase process of an ebook directly from the book page within the Kindle application, without abandoning the reading or exploration interface.
- A clear and intuitive action button: Together with each title available for acquisition in the Kindle app, users will now find a prominent orange button labeled as “obtain book”. Its location and design seek maximum visibility and ease of use.
- Redirection fluid to the Amazon website: By pressing the “Obtain book” button, the Kindle application automatically starts the predetermined web browser of the iOS device and navigates directly to the corresponding ebook purchase page on the Amazon website.
- Automatic selection of the Kindle edition: For user comfort, the product page on Amazon that is accessed through the “obtain book” function has already preselected the Kindle edition of the book. This avoids the confusion and additional step of having to choose the correct format.
- Perfect integration with the Amazon account: The purchase transaction is made directly through the user’s Amazon account, which simplifies the payment process, especially for those who already have their billing and shipping data configured on the electronic commerce platform.
- Automatic and effortless synchronization: Once the purchase is successfully completed on the Amazon website, the new ebook automatically synchronizes with the user’s Kindle library. This process occurs in the background, which means that the book will be available for reading within the application of Kindle without the need for any manual action by the user.
- Universal availability in the app: The “obtain book” function has been implemented consistently throughout the Kindle application for iOS, appearing next to all ebooks that can be bought through Amazon. This ensures a unified and easy to recognize shopping experience for all users.
Uncertain future in the legal horizon
Despite the welcome improvement in the functionality that represents the “obtain book” function, its future In the long term it is in a Legal balance. Apple has filed an appeal against the court order that made this change possible.
If Apple’s appeal is successful, the company could be empowered to restore their policies above with respect to external payments in the App Store. In such a scenario, it is highly likely that Amazon It looks forced to eliminate the “obtain book” function of its application for iOS, reversing the comfort that users now enjoy.
At the moment, Kindle users on iOS devices have significantly simplified the eBook purchase process thanks to this regulatory change. However, they will have to observe carefully the development of legal events.
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