Taylor Swift It is one of those few figures that seem from another planet. But how did it become one of the most successful? A new book by Kevin Evers, entitled There is nothing like this: Taylor Swift’s strategic geniusanalyze its path to fame and fortune from a look linked to the business world.
The author highlights several unusual features in it, such as his support networks and his determination to achieve what he wants. That, he says, probably helps to understand why he reached the place that the artist occupies today, known throughout the world.
Talent, support and a combination of key qualities for success
The musical producer Scott Borchetta He said what he felt when he saw her sing when she was still a teenager at Bluebird Café: “His songs flew my head. And he was sure, he had no problem in rubbing with composers with years of experience. He is very competitive, and at that time he was not going to let anyone dull it.”
On the other hand, the composer of Nashville Robert Ellis Orrall He recalled: “When I was thirteen, one in ten themes was incredible, and the rest, more or less. But less than two years later, nine out of ten were very good. He brought it in the blood.”
The quarantine for the COVID-19 completely changed the way Swift made music. “The composition in this album was exactly as I would write if I did not take into account anything more than: ‘What words do I want to write? What stories do I want to tell? What melodies do I want to sing? What production is necessary to tell those stories?’” He explained.
As Evers explains, Taylor Swift had parents with silver and supported her. But that is not enough. “There are many talented people, with parents who accompany them and a safe childhood. None did what Taylor Swift did, because almost nobody shows the combination of qualities she has, those that Orral already saw as signs of her extraordinary potential. Her talent, attitude, security and determination are characteristics that coincide quite a lot with what science indicates as indicators of high potential: capacity, intelligence and push.”
Push, perseverance and the will to reinvent all the time
Evers writes: “His thrust was noticed in the fact that, at thirteen, he already reached the studio with fifteen or twenty songs ready. That impulse was key to his ability as a composer and his accelerated growth, which made his potential clear.”
Taylor continued even in the face of difficult situations. When he just started, he won the award for Best Female Video in the MTV Video Music Awards of 2009. But Kanye West took the stage without warning and said the winner should have been Beyoncé. According to Taylor about what he felt at that time: “He was a teenager who came from the world of country and was in his first pop prizes installment. Someone stopped and marked a limit: ‘Here we did not respect you. You would not have to be in this scenario.’ That message was recorded in my head more than anyone knew.”
To his fans in Wembley, in 2024, Taylor spoke to them without turns: “Every time someone speaks badly about me, it gives me more strength. It makes me work even more and it makes me much harder.”
His link with the public was always a central part of his career. Evers explains that, at the time of betting on The Eras Tourthat was clearer than ever: “Swift was never moderate when it was his fans. So it was logical that, to celebrate his long career, he would choose to get fully into that same mentality that led her to meet five hundred thousand people when he was just sixteen years old.”
Even when it was already a superstar, I understood that I had to keep running risks. “I felt that I was walking along the sidewalk knowing that at some point the cement was going to break and I was going to fall,” he said. “You can’t keep winning and that people like. People love too much ‘new’.”
Faithful to herself and her fans
Pleason Rowland, Creadora de la Marca American GirlHe clearly observed how Swift connected with his audience: “Swift’s strategies and letters reflect their subtle understanding of the role that their fans, especially young girls and women, expect her to fulfill: help them express what they feel and validate who they are (their identity and their self -esteem) and, in doing so, make them feel as if they had a personal, deep and intimate link with it.”
Evers points out that this connection was not accidental: “As Swift wrote his own songs, he was probably much more emotionally connected to what he sang. The lyrics were his, not from another person, and that shows how he interprets them. The public perceives it.”
Note published in Forbes US.
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