Nissan Motor has pledged to invest 10 billion additional yuans (1,400 million dollars) in China and says that he considers the intensely competitive car market of the country as a fertile land to help you develop electric vehicles, an area where you need to improve to stand up.
“With the rapid growth of China, we want to stay and compete,” said Stephen Ma, Nissan Operations Director in China, this Wednesday during a press conference at the Shanghai Auto Salon. The investment will be completed at the end of 2026.
Ma, who moved to China in January, previously served as Financial Director of Nissan. He was assigned a new position during an important leadership reorganization caused by the rapid deterioration of the financial stability of the Japanese manufacturer.
Nissan presented two new models at the fair, including a plug -in hybrid truck called Frontier Pro. He also announced that will develop 10 new cars in Chinacompared to the previous eight, by mid -2027, and said that all models will be exported, although Ma refused to specify when or where.
Nissan presented two new models at the fair, including a plug -in hybrid truck called Frontier Pro. (Nicholas Takahashi/Photographer: Nicholas Takahashi)
Due in large part to Low sales in the US and ChinaNissan has had to deal with a range of obsolete products, production overcapacity problems and a debt mountain. In November, after presenting another discouraging quarter, he announced plans to cut 9 thousand jobs and reduce production capacity by 20 percent.
After his failed attempt to join forces with Honda Motor, Nissan returns to the search for New business partners. Meanwhile, renewing its offer in key foreign markets will be key, especially given the transformation of the landscape of the automotive tariffs of US President Donald Trump.
“Here we can prosper and compete successfully, and China has become a very good market for us to try many things,” said Ma.
Nissan, among the automotive who are looking for a beginning in China
Nissan is not the only Japanese car manufacturer who is looking for a new beginning in China.
Honda presented the GT, an electrical tourism model with a set of devices, and announced plans to work in assisted driving technology with Momenta from China, as well as in automobile software with artificial intelligence support with Depseek.
The strongest Japanese car manufacturer will also work with Contemporary Amperex Technology To codes a new electric vehicle platform and plans to use iron and lithium phosphate (LFP) batteries in their cars for the first time, Honda executives said at a press conference.
Meanwhile, Toyota Motor, the world’s largest car manufacturer, presented two models: the BZ7, the latest incorporation into its BZ electric line, and a renewed luxury sedan Lexus is. Toyota also announced that his Crossover Century will arrive on the Chinese market.
But standing out in front of the wave of Chinese rivals and new aggressive European competitors will be a challenge.
Byd’s local competition, as well as Geely Automobile Holdings and its Zeekr brand, has forced many traditional car manufacturers to significantly reduce their presence in the world’s largest car market and poor performance there is one of the main reasons why Nissan faces its worst Financial crisis in 26 years.
Nissan is now led by Iván Espinosa, who assumed the position in April. However, his predecessor, the former executive director Makoto Uchidawas seen on Wednesday wandering through the Motor Show, in the exhibition of BYD.
