The recognized fast food chain Chipotle Mexican Grill He officially announced his arrival in Mexico, thus marking his first foray into Latin America. The landing will be possible thanks to a Alliance with the Alsea Group, leading operator in the restaurant sector in the region. The first establishment is scheduled to open its doors in 2026.
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Chipotle Mexican Grill Will you get to stay?/Istock |
Despite being inspired by Mexican flavors, Chipotle had never operated directly in the country. Its expansion will begin in Mexico City, where it will seek to conquer a demanding and competitive market, dominated by local fast and traditional food options. Alsea, who already manages brands such as Starbucks, Domino’s and Burger King, will be the franchise master operator.
Alsea will bring Chipotle to Mexico/Istock |
Chipotle, based in California, sees in this expansion a key opportunity to strengthen its global presence. Currently, it operates more than 3,400 restaurants in the United States and some international markets such as Canada, the United Kingdom and France. The association with Alsea seeks to replicate that success through a sustained growth model.
Mexico, the entrance door to Latin America
The Chipotle value proposal revolves around offering high quality ingredients and custom options, which has allowed it to differentiate itself in the “Fast-casual” segment. The challenge in Mexico will be positioned in an environment where traditional food has a very strong cultural and gastronomic weight.
It could be the first one went to an expansion/Istock |
This expansion not only represents a commitment to the Mexican market, but could open the way for a broader expansion in Latin America. With Alsea’s operational support and the global recognition of its brand, Chipotle seeks to consolidate as an attractive option in a region with high consumption potential.
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