One of the main shopping centers of the Federal Capital is the place chosen for the landing of a proposal that seeks to transform the link of physical stores with technology.
On the second level of the shopping Alto Palermothe new place of Personal Flowa space that rethinks the rules of the retail Traditional with an approach focused on direct interaction with products and personalized advice.
This new space breaks with the logic of the conventional store. Each device is ready to be explored. The available categories include cell phones, accessories, notebooksconsoles, tabletstelevisions, security cameras and a varied white line with washing machines, ice cream makers, vacuum and air conditioners.
The decision of Show the products in operation Part of an observation of the current consumer behavior: people who investigate, compare, consult and value the possibility of verifying themselves.
Also, it is not necessary to ask for help to see a detail model: The store is designed for each tour to be freeat your own pace, with the possibility of experiencing at the time.
Among the outstanding categories, is the line of sustainable products. It includes devices made of recyclable or biodegradable materials and developed under less polluting processes. The selection not only responds to a need to reduce the environmental impact, it is also aligned with values that are already part of the purchase decisions.
This segment includes from cell phones to appliances and accessories, with clear and accessible information about its origin and characteristics. The visitor can quickly identify these options and decide more criteria. It is not an isolated trend: The interest in this type of alternatives grows, and its presence is strengthened in the most current proposals.
The general design of the premises accompanies the proposal. With large corridors, precise signage and functional furniture, the visitor moves without interruptions. Each area has a defined approachwhich allows to advance clearly between different items and compare alternatives without wasting time.
This format also stimulates the discovery, since many people arrive with an idea and find new options that they did not know. The store invites that type of exploration. There is freedom to look, try and understand, in an environment that prioritizes comfort and access without intermediaries.
For their part, the advisors who accompany this process are aimed at providing information, solve doubts and propose solutions that fit each need. As they claim from the company, the personalized treatment is one of the keys to this model. It gives warmth to experience and allows each visitor to feel comfortable from the first moment.
The new format responds to a deeper trend: the displacement of the exclusive interest in the product towards the comprehensive purchase experience. As they claim from the company, The Flow Personal Store set aside the transaction -centered approach to present a more human, close and dynamic model.
Interaction with technology becomes part of a pleasant activity. Many users visit the store as part of their walk, take the opportunity to know news, share ideas with friends or family.
The opening in Alto Palermo adds to the store that already works in Rosarioand marks the expansion of a strategy that seeks to consolidate in the main cities of the country. With this type of premises, Personal Flow It seeks to reinforce your link with your current and potential customers, and offer a meeting point to explore the possibilities offered by the most recent technology.
Each new space follows the same logic: accessibility, direct contact with devices, professional advice and functional design. It is objective is to enable multiple possible paths within the same place.
For more information about the new Flow staff store, click here
