With the specialized consulting and technical support service Smart Xperience, the brand becomes an ally in the digital transformation of small and medium entrepreneurs
Samsung expands its personalized services offer for small and medium enterprises (SMEs) in Latin America and transforms their care service for entrepreneurs into an integral brand experience, which includes consulting, professional installation, maintenance, specialized technical support and payment facilities. These solutions to specific challenges of SMEs, in addition to the sale of products, are part of the concept Smart Xperience Customer service.
To do this, Samsung is investing on two fronts. The first is the training of teams specialized in advice to entrepreneurs, optimizing resources and identifying the most efficient solutions for each business model. The second is the specialized technical support, which guarantees the correct and effective installation of the products. This not only minimizes inactivity time, but also guarantees the preventive and corrective maintenance of products in an accessible and agile way.
“The new Samsung approach for SMEs is innovative in many ways. Both our team of experts and our differentiated services help our clients solve their problems and achieve success in their business“, Underlines Billy Moreira, senior director of Customer satisfaction of Samsung for Latin America.
Continuous support and guidance
Another of the services offered Smart Xperience For SMEs it is continuous orientation, which is offered free of free to the brands of the brand. With practical and updated content, this support helps customers to manage their Samsung products efficiently, safely and with the greatest possible use.
Among the most discussed issues in these dynamics are artificial intelligence (AI) capabilities of mobile devices and how they can positively affect the productivity of SMEs.
In integrating these generative functions into tablets, smartphones and portables, for example, Samsung has been a pioneer in putting in the palm of the hand of entrepreneurs such as translation in real time, automatic document summaries and the intelligent appointment organization. This has optimized daily tasks and has reinforced collaboration between teams, even when working at a distance.
“We want our clients to have the autonomy and trust necessary to use Samsung solutions in the day -to -day business. Therefore, our commitment goes beyond the delivery of products, offering expert knowledge, support and a long -term association“, Explains Moreira.
Growth of SMEs and digital transformation
Samsung’s investment occurs in a promising context in Latin America. Atlantic report data[1] On digital transformation, the relevance of SMEs for the regional economy stands out, since more than 98% of companies in Latin America are small and medium.
When analyzing the digital maturity of these companies, 55% is still indifferent to the digital, with little or no effort focused on digitalization. In addition, 44% have a digital strategy, but with a short -term approach. In several important and fragmented sectors of Latin America such as health, food and education, a great opportunity for digitalization and, therefore, great transformations is evidenced.
“Digital transformation is no longer an option and has become a priority for companies that want to maintain their competitiveness in an increasingly digital market. Technologies are key in this process. And in the face of the specific challenge of the digitalization of small and medium enterprises, integrated B2B solutions, which combine technology, connectivity, safety and specialized technical service, guarantee the necessary support for an efficient and safe transition“, Says André Peixoto, senior director of the B2B integrated offer of Samsung for Latin America.
For more information about Samsung’s solutions for Peru SMEs, visit the website o La Newsroom https://news.samsung.com/pe/.
[1] The 2023 Latin America Digital Transformation Report — Atlantico
