One of the most important brands in the world market says goodbye to Mexico without giving any explanation, its name Oreo.
Through social networks, the Oreo brand wrote “Goodbye Mexico! In this publication their hearts go to say goodbye with a lot of love, we will miss them. ”
While the image they uploaded in their account we can see the famous cookie departed in half, in addition to a message that says “Goodbye Mexico. We are told to tell you that your old oreo says goodbye.”
Given this, Oreo consumers want to have details of this “farewell” of the brand in Mexico and know the reasons why they leave the country.
Do not separate from the note, since we will give you some relevant data on the goodbye Mexico of Oreo.
What you should know about Oreo’s goodbye
The first thing you should know is that this same campaign had in Spain.
With the phrase goodbye Spain! The Oreo brand surprised the public by simulating a farewell, generating great stir in social networks, offices, meeting sites, homes, among other busy points of this country.
However, everything was an ingenious advertising strategy to announce a new product in that country.
So this same campaign is doing in Mexico, so we hope that in the next few days they will take a unique and original launch of their star product.
The farewell of Oreo Mexico unleashed reactions in networks
The recent publication of Oreo Mexico caused an avalanche of emotions among Internet users. From nostalgia to disbelief, the comments were swift, and many users took out their most ingenious side:
- “Not please do not scare !!!
- Others showed their skepticism with humor: “Is it for the day of the innocents, right?” Vico asked, while Cristian added: “Is it a joke on Mother’s Day?”
- Some took it as a love break: “Just like my ex, he left without further explanations,” said Alfredo and Aleida almost in unison. Humberto was more direct: “You leave my ex, without explanations or reason, simply bye.”
- Cultural references were not lacking: “And now Túuuuuu you vaaaaaas, as well as if nothing,” Soriana sang.
- Dave Aguirre analyzed from another perspective: “If I ever wanted a tattoo, it was the design of the cookie. I will wait impatiently the result of marketing after this strong image.”
- Diana Jime summed up with entrepreneurship: “And what will be of us the nenis pastries … This way you leave without explanations, then you do not want to return because another will take your place.”
And of course, there was no lack of the sarcastic and conspiracy touch of Yerraldin, who wrote: “Chatgtp has other information: Oreo does not leave Mexico. It is marketing.”
-Read also: Goodbye Oreo! McDonald’s asks for an explanation to the brand for saying goodbye to Mexico
Relevant data from the Oreo brand
Oreo, the iconic sandwich -type cookie created in 1912 by Nabisco in New York, has consolidated its presence in Mexico for more than two decades. Currently, it is part of the Mondelēz Snacking Mexico portfolio, along with brands recognized such as Trident and Payaso Paleta.
In 2024, Oreo launched the “Oreo celebrated Mexico” campaign, presenting special editions with traditional flavors such as burning, cocada and churro cajeta.
These cookies include engravings alluding to Mexican culture and festive packaging, highlighting the connection of the brand with local traditions.
In addition, Oreo has implemented innovative campaigns in Mexico, such as “3, 2… pure fun” in collaboration with Alpura, promoting family moments, and “Christmas is shared with Oreo”, an initiative with social cause that supported young musical talents in association with Spotify.
These strategies reflect Oreo’s commitment to adapt to the Mexican market, celebrating their culture and strengthening the emotional connection with consumers through local flavors and significant campaigns.
Oreo is part of the Mondelēz Mexico portfolio
Mondelēz Mexico, a subsidiary of Mondelēz International continues to strengthen its presence in the country, where it has been operating for more than 95 years. With emblematic brands such as Oreo, Philadelphia, Trident and Tang, the company has managed to position itself as a reference in the Mexican market for processed foods and confectionery.
One of the most relevant movements in its recent history was Ricolino’s acquisition, the Bimbo Grupo Dulces Division, for approximately 1.3 billion dollars in 2022. This strategic operation incorporated into the Mondelēz portfolio iconic Mexican marks such as Clown Palette, Bubulubu, Kranky and Dulces Vero, strengthening its leadership in the category of confectionery.
Mondelēz Mexico employs about 15,000 people and has multiple production plants in the country. Its approach combines tradition and innovation, betting on a diversified offer that responds to both local taste and global quality standards. In addition, the company has implemented sustainability strategies in its supply chain, with commitments on issues such as the responsible use of palm oil, recycling of packaging and community support programs.
The company has made it clear that its commitment to Mexico is long -term, not only as a key market, but also as a center of innovation and production for Latin America.
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