Six notes of the launch of the Ford Maverick (2025)

From Pilar (Buenos Aires) – Ford launched the new one yesterday in Argentina Maverick (2025). The compact pick-up manufactured in Mexico received changes in design, equipment news and a new version tremorwith off-road package. Now also offers four -wheel drive, with two different systems (see equipment, technical file and prices).

The launch event was held at the Pilar headquarters of the Argentine Association of Polo, next to the majestic castle Carabassa Ocampo. It also included a brief off-road management test, on the neighboring track that Ford has next to the Pilar Golf course.

The most prominent notes of the event are reproduced below.

1. “Cepo output”

The event started with the words of Osvaldo SantiGeneral Manager Communications of Ford Argentinawho highlighted the latest government and its impact on the Argentine automotive market: “The departure of the stock is excellent news and one more step towards the normalization of the economy in our country. We continue to see a very strong economic activity, with the projection of ending the year with between 580 thousand and 600 thousand patented units, which would represent a growth of almost 50% compared to last year. Our strategy in Ford does not change. We will continue to offer the best products of our global portfolio, concentrated in the pick-up segments, SUVS, commercial vehicles and historical icons, such as Mustang and Bronco “. Ford is one of the few automotive that has been highlighting the flexibility of the exchange rate implemented by the government. His position contrast with the silence of the rest of the Automotive terminals of ADEFA, which were the ones that suffered the most in the times of the former deputy, former Minister of Economy and former candidate for President, Sergio Massa. The CEPO forced several factories to stop the production of their plants, to suspend thousands of operators and borrow with the outside in several hundred millions of dollars. Companies claimed for years the elimination of these obstacles, which began to be removed last week and marks the beginning of “Another game” in the Argentine automotive market (read opinion).

2. Product presentation

Gastón GaldeanoMarketing Manager, was in charge of presenting all the changes in the Maverick (2025). In addition to the tremor version and the democratization of the four motor wheels, Galdeano highlighted the changes in the design, the new multimedia screen, the broader catalog of accessories and the incorporation of the FordPass system in all versions. He also performed an analysis of the compact pick-up segment, which today occupy 5.4% of the Argentine automotive market (against 2.2 they had ten years ago). The Maverick is committed to being one of the leaders of its segment, where it competes with more and more rivals. Although it was not mentioned in the event, it is clear that its most direct competitor is the rampage RAM produced in Brazil. The Maverick has prices between 45.4 and 56.8 million pesos, while the ramp ranges between 51.3 and 58.5 million.

3. THE RECALL OF THE PREVIOUS MAVERICK

In Ford they acknowledged that the Maverick prior to this restyling suffered delays in deliveries to customers for the implementation of a recall. The call to review was due to problems in the backward chamber. This was very delayed by deliveries, especially for customers trapped in the calls “Savings Plans”. The measure adopted by the brand was the following: “In December 2024, a recall by update of the rear camera software generated a delay in the billing and delivery of the Maverick. That reduced – practically to zero – the sales during the first quarter. Ford, in its commitment to customer satisfaction, before the imminent launch of the new Maverick, offered the more than 600 clients waiting for a maverick acquired by plan access the new version without an additional charge, receiving the new XLT AWD..

4. What about Everest?

During Easter week, Ford He exhibited again in his stand of Cariló the Everest. The SUV based on the Ranger pick-up appeared this summer on the coast, when a presale was announced for March. That plan did not materialize due to “Logistics problems” With the model from Thailand. The new plan aims to open the presale with a price at the end of May or the beginning of June, with the deliveries planned for the beginning of July. In Engine We already tried the Everest Titanium And the complete critic was published here.

5. Territory Hybrid y “cupos”

Sebastián TrottaGeneral Director of Ford Argentinaconfirmed in dialogue with Engine that the company asked the Government to import 2,000 vehicles under the new import regime of electrified vehicles without tariffs (see all the assigned quotas). In the case of Ford, they are all units of the Territory Hybrid manufactured in China. This is a model that was not yet known in Argentina and that will live with the current Territory Naftera (reading criticism) .trotta did not anticipate the positioning in the price of the territory hybrid, although it is estimated that it will be “very competitive”: it must be remembered that these models will be arriving in the country without paying 35% of customs tariff. Trotta admitted that other electrified models of the Global Ford

6. The handling test

After the presentation of the Maverick, Ford Argentina enabled some units for the press, to perform a brief driving test on the neighboring track of Pilará. Orly Christophalo y Jero Chemes They put the new version on the earth and mud Tremor. The full video can be seen below.

BESIDES

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