CROCS begins the year with results higher than planned. The American company specialized in footwear has reached a turnover of 937 million dollars in the first quarter, in line with the same period of the previous year, pointing a 1.4%rise.
In terms of profitability, the company has registered a gross margin of 57.8%, compared to 55.6% of the first quarter last year. The company has also maintained an operational margin of 23.8%, just a tenth below that registered in 2024.
In parallel, Crocs has reduced its net indebtedness, closing the quarter with 1,482 million dollars in loanscompared to 1,727 million a year ago. For its part, the box generation has affirmed its solidity, by allowing resources to investments for 15 million dollars.
By brands, Crocs has raised its turnover by 2.4% to 762 million dollars, with especially significant advances outside the United States. While sales in North America have retreated 3.8%, international billing has grown by 8.9%, thanks to a strong pull in Europe and Asia.
Crocs has promoted its sales in Europe and Asia with a growth of 8.9%
The direct consumer channel (DTC) has maintained a positive trend, with a growth of 1.1%; while the wholesale channel has increased its result by 3.2%.
For its part, The Heyjude brand (acquired by Crocs in 2022) has experienced a more heterogeneous evolution. With a decrease in sales of 9.8% in the period to 176 million dollars, the teaching has advanced 8.3% in the direct channel to the consumer. For its part, the wholesale sales of the brand have collapsed around 18%, a negative evolution that the company has linked to the need to adjust inventories and reposition the brand after the departure of its founder last year.
“We are proud to have exceeded our own forecasts in such a volatile environment,” said Andrew Rees, CEO of the company. However, the improvement of financial indicators has not prevented Crocs from adopting a caution posture. The American company, like other companies in the sector, has decided to withdraw its forecasts for the year, announced in February. “The visibility of consumer behavior is extremely limited, we prefer to prioritize transparency with our investors and customers”, Concluded Rees.
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