The oil company YPF is working on a new system that will allow it, since June, to monitor in Real time demand in its more than 1,600 service stations distributed throughout the country. This advance will give you the ability to Adjust your offer dynamically according to the volume of sales and competition activity.
With this tool, called “Micropricing”, the company can modify fuel prices throughout the day and in different locations, with the aim of improving your market share and optimizing your profit margins. The initiative was promoted by the YPF leadership team, under the direction of its president and CEO, Horacio Marín.
The system will work through Real Time Intelligence Center (RTIC)a monitoring center located in the corporate tower of YPF in Puerto Madero, which will begin operating on June 23. This will be the second real -time control center of the company. The first It was inaugurated in December to supervise the exploration and production activities in Vaca Muerta.
In radio statements, Horacio Marín gave details about these advances: “We are going to inaugurate on June 23 a RTIC for service stations, which It will allow us to see in real time the consumption of naphtha and diesel of all the suppliers of Argentina. Let’s say that in a town where little is consumed at night and we lose money, so we can lower the costs, generate the self -describe and lower the prices of the gasoline. That way, we will be more profitable and people load more cheaper. “
Projections
On April 11, YPF made a presentation at the New York Bag (NYSE), where He presented to international banks and investment funds for the next years.
during the event, the company anticipated that its refining and marketing area It will generate efficiencies for about 800 million dollars in the next five years. This will allow you to reach an additional gain of approximately $ 6 per barrel.
The company plans to announce its results of the first quarter of 2025 on Thursday, May 8. In its previous annual report, corresponding to exercise 2024managers stressed that fuel prices in the local market were already almost equated with international values.
On May 1, YPF applied an average reduction of 4% in gasoline and diesel prices. In Mendoza the liter of super gasoline was reduced by 2%, from $ 1,193 to $ 1,169. But the decline was more noticeable in the Premium segment: Infinia gasoline fell from $ 1,456 to $ 1,369, which resulted in 5.97% less, while infinia diesel descended 8%, from $ 1,472 to $ 1,354.
