Hugo Boss resents the environment. At least the group explains the results of the first quarter of the year, in which the German company has reduced both sales and net result. “After a strong end of 2024, our evolution in the first quarter has been affected by the growing macroeconomic uncertainty, which has impact on the global feeling of the consumer and industry,” said Daniel Grieder, CEO of the group.
At the end of the first quarter of the current year, Hugo Boss sales have been 999 million euros, which represents a 2% setback compared to 1,014 million euros of the same period of the previous year.
In gross margin of the company it has stagnated in the first quarter at 61.4%while the operational result has retreated 12%, up to 61 million euros. The company has closed the first quarter of 2025 with a net result of 37 million euros, with a 9% decrease compared to the same period of 2024.
Hugo Boss maintains its forecasts for 2025 although it warns of “macroeconomic volatility”
By markets, the German group has reduced sales in the main regions. So, The company has backed 1% in EuropeMiddle East and Africa (EMEA) and in America, while in Asia-Pacific its sales have shrugged 8%.
“In the first quarter, the growing macroeconomic uncertainty hit the global feeling of consumers and the development of the industry,” the company said. “Particularly in China, the weak consumer confidence hit economic growth, a result in low local demand -added -; in addition, the US market has experienced a remarkable deterioration in consumer spending.”
All the company’s lines have weakened their income, with 2% drops in the case of Boss Menswear and Hugo and 1% in the case of Boss Womenswear. The company’s income has fallen both retail and wholesalewhile in digital they have increased.
Despite the market situation that Hugo Boss draws in its presentation of results, the company maintains its forecasts for the year. The group projects stable sales, with an upward operational result between 5% and 22%. “Macroeconomic volatility will remain raised, intensified by tariff uncertainty”warns the company.
