The White House creates an alternative media reality, with information sessions for influencers or President Donald Trump’s memes, portrayed as Pope or Jedi Master of the saga “The war of Galaxies”.
Since the Republican returned to power in January, His team gives the “new media” of rights an increasingly prominent place while intensifying his war against the traditional press.
For example, last week, spokeswoman Karoline Leavitt celebrated three Information sessions reserved for a group of partisan media.
Press Secretary Karoline Leavitt in her first press conference at the White House. Photo:Jim Lo Scalzo / Efe
These parallel sessions are held in a special auditorium located on the other side of the street that journalists cannot access freely.
In a press conference at the end of April, Leavitt gave one of the first questions to a Maga influencer, Arynne Wexler, who commented: “I can attest to deportations in Florida. My Uber drivers finally speak English again, so thanks for that.”
Trump’s government He also created a project called “Podcast Row”, a new forum that allows “content creators” to ask government officials while transmitting their live programs From the White House. The personalities present in this first event, which will apparently be regular, included Natalie Winters from the Podcast War Room by Steve Bannon and Breanna Morello, an independent journalist who previously worked in Newsmax.
Trump ‘communication strategy creates a space of alternative versions to reality’
The former Trump Trump Teleralla and her team They bet on social networks since their first presidency (2017-2021).
During the 2024 electoral campaign, Trump approached podcasters and influencers, partly inspired by his son Barron, 19.
The new approach is like a continuation of the campaign strategy.
The red cap that promotes Trump’s third mandate. Photo:EFE
For the Axios news platform “Trump’s White House is the most right -wing media in vogue”.
That runs the risk of creating an “Eco Chamber,” says Sonia Gipson Rankin, a law professor at New Mexico University.
According to Rankin, The use Trump makes of social networks, artificial intelligence images and “direct appeals through partisan influencers” They have “created a space of alternative versions of the events where the government is not tied to reality.”
“In a second mandate, the concern is that this Eco Chamber could become even more isolated,” he told AFP.
Last week the “White House Wire”, a website designed to look like the American portal “Drudge Report” with favorable stories links and the social networks of the administration.
“Take your middle finger to the false news and look at wh wire !!!!”, said Trump’s son, Don Jr, on social network X with a link.
Media members in the White House Press Room. Photo:Jim Lo Scalzo / Efe
Nonetheless, The White House reduces the access of some means of reference, especially the American news agency Associated Pressfollowing a confrontation for refusing to call “Gulf of America” the “Gulf of Mexico”.
The White House has also taken control to decide What means are part of the “press pool” which covers some presidential acts in places such as the Oval Office or the Air Force One plane.
Trump’s latest memes
Those responsible for Trump’s networks increasingly resort to provocative memes to inflate Trump’s supporters and annoy their opponents “liberals” and left.
Trump caused controversy after his social truth account published on Friday An image generated by artificial intelligence of himself dad dressedless than a week after attending the funeral of the Pontiff Francisco in Rome.
Image created with artificial intelligence of Trump dressed as a potato. Photo:@realdonaltrump/X
Trump insisted that he did not publish the meme, but said that his wife Melania seemed “adorable” and rejected any criticism.
“They don’t know how to take a joke,” Trump told reporters on Monday when asked about the image of the Pope.
Sunday, The official White House account published an image of a muscular Trump with a light saber to congratulate on May 4 the followers of “The War of the Galaxies”.
Image created with artificial intelligence of Trump dressed as Jedi. Photo:@WhiteHouse / X
“They are not the rebellion, they are the empire,” said the message, which attacked Trump’s leftist rivals comparing them with the evil imperial forces of Darth Vader and others.
But he was wrong color, according to the American media. Trump’s light was red, and in the universe of “the Galaxias War” that suggests that it is aligned with the dark side.
