This is how Walmart plans to avoid raising prices because of tariffs

Before the constant threat of the Trump administration of new duty To imported products, added inflation that grows at a sustained rate in recent months, Walmart He faces this complex economic panorama betting and enhancing the small producers and American brands With its novel program Grow with US.

This initiative also allows Retail giant Keep the prices In the midst of this context Inflationary that crosses everything USA. Doug McMillon, CEO de WalmartHe explains that the company has already dealt with tariffs for years and that they are ready to adapt once more.

What is Walmart’s recipe so as not to increase prices?

Walmart details on your website that at least Two thirds of the products that they exhibit in their gondolas come from US supplierswhich gives it advantage in the face of the competition by avoiding paying duty that sooner or later they end up impacting on the Final price paid by the customer.

Not satisfied with that, The largest retail chain in the United States It has implemented since 2021 a program for small brands to strengthen its network of national suppliers and minimize its exposure to international trade.

This program called Grow with US It offers business training, advice on how to sell in Walmart and even the possibility of obtaining financial support. In this way Walmart and small businesses feedback Since on the one hand Walmart allows you to differentiate yourself from competition offering more convenient prices and on the other, many local entrepreneurs manage to position their products and give more visibility in large stores.

Los customers They also benefit since these measures fight the inflation And the local economy also won because in this way employment is generated through the growth of small businesses.

Grow with Us: Walmart’s bet for small brands

• Aim: Support small businesses in the US so that they can sell their products in Walmart and grow nationwide.

• 4 -step voluntary program:

Training: Free access to the Walmart Academy of Suppliers with 30 online modules on retail trade.

Visibility: Opportunities to present products through the US Open Call, Rangeme or the Walmart Marketplace.

Mentoring: Accompaniment of experienced mentors to guide entrepreneurs.

Financing: Access to financial support programs such as Early Payment Program and Bridge Marketplace.

• Requirements: Register as a small company with a SBA certification or request verification from Walmart.

• Key complement: Participation in the Annual Open Call event and in the emerging fairs Road to Open Call during May.

• Impact: More than 60% of Walmart US suppliers are already small businesses; The initiative seeks to further strengthen this ecosystem.

When is Walmart’s Open Call and how to register?

In addition to Grow with USWalmart recently announced that requests for the annual event Open Call will open on June 24, 2025. This event offers small and medium -sized companies based in the United States the opportunity to present their Products ready to sell directly to Walmart and Sam’s Club buyers.

Although the main event will take place from October 7 to 8, 2025 in BentonvilleArkansas, interested suppliers do not have to wait until that date to see if they will be selected to present their products to Walmart.

During the Small Business MonthWalmart approaches innovators and entrepreneurs through Pitch emerging eventsthat allow them to meet with buyers of the company, receive comments in real time and, potentially, get a direct pass to the main event in Bentonville.