As happened to many other singers, going through ‘Operation Triunfo’ changed his life. Edurne (39 years) had already taken his first steps in music before entering the academy. With only seven years, he was part of the Musical Group. With him, he released three albums that they presented in ‘Music Yes’ (TVE) and participated in the Cavalcade of the Magi. He combined the music with another of his passions, the performance. He has appeared in the fictions ‘Ana and Los Seven’, ‘Central Hospital’ and ‘Robles, researcher’, in addition to starring several ads for the small screen.
The jump to fame He gave it with ‘Operation Triunfo’. He opted everything for music until he managed to find his way, even represented Spain in Eurovision in 2015 with the song ‘Dawn’. He earned him a position 21. He didn’t stay there. Like other triumphs, such as Chenoa, a hole has also been made on the small screen. He participated in ‘More than Dance!
Now, add another challenge to the list. Is coach In the sixth season of ‘La Voz Kids’. He does it with Manuel Turizo, who also debuts, and the already veterans Lola Indigo and David Bisbal. Before the imminent premiere, Juanfran Velasco, an expert in communication, analyzes his profile and performance in social networks for ‘readings’. “Project a strong image, careful and extremely controlled. His profile is zero controversial, “says Edurne’s general perception.
“Has an impeccable reputationwhich is a very valuable asset, “says the communication expert. Edurne has always been discreet in the professional, but also personally. He shares his days with David de Gea, who said ‘Yes, I want’ in 2023, and his daughter, Yanay. Cit Fiorentina. Edurne lives on horseback between the Italian city and Madrid.
“David and I are accustomed. We have been together for 14 years, we live in Manchester for a long time and I did not stop working in Spain. We know this dynamic and we are doing well. I am used to, “Edurne explained to Divinity. For them, he is part of their normality.” I have not moved in itself, I travel again, I return to the planes, “he added.
To the recordings and concerts you have to add their functions as an image of several brands of which she is an ambassador. “That impeccable reputation is made an ideal ambassador for brands, especially those who seek security, professionalism and avoid reputation crisis,” he says. However, this same solidity can be perceived as “coldness or distance.” “And it makes it an unattractive media character. This also shows in its digital community,” he adds.
The money that Edurne could be winning with his social networks
Juanfran Velasco does not approve the performance that Edurne could get to his social networks. On Instagram it has 2,066,598 followers, an not negligible amount. However, its evolution so far this month is negative, -0.15%. “Its negative growth indicates stagnation or disinterest. For a public figure of its size, it is a sign of Lack of freshness or content innovation“He says.
In Tiktok, where he accumulates 2,408,002 faithful, he had a decrease in April -0.04%: “Although slightly negative, it remains in an acceptable range. Even so, it denotes lack of impulse or virality.” His engagement For that same month, 4.12%, a figure that could improve. “In Tiktok, a fast consumption network, 4% is acceptable, but far from being powerful for an account with more than 2 million followers,” he explains.
With an average visualizations per publication of 253,637, Edurne varies greatly in the income obtained through this social network. While in October 2024 it would have obtained between 1,204 and 1,650 euros and in November between 1,329 and 1,821 euros, those of March 2025 are quite far from these quantities, winning between 5,433 and 7,443 euros. “The income fluctuates significantly, with months of clearly low performance. This reinforces the idea of a profile that fails to maintain an impact flow,” Juanfran Velasco ditch.
