Multiple sectors such as technology, hotel chains and gasoline service points reward the loyalty of users with various strategies such as loyalty programs, With which, consumers who are looking for savings, benefits and discounts can apply them when buying products or services.
In Colombia, the largest program of this type, by number of users, is Colombia points, at this time there are more than 8 million people and more than 19,000 companies that are registered as users, While there are 4,000 allied brands with which you can accumulate and redeem points. Juan Carlos Calleja, president of Grupo Success, company that owns points Colombia, said that, “we are growing double digit in both users and affiliated shops.”
Therefore, if it is already part of the millions of people registered or will join the wave, we explain how you can get the most out of buying. “Thanks to this extensive ecosystem we have, we have made people accumulate and redeem points in their daily purchases. For this, we have struggled to constantly grow our allied brands, democratizing the program and allowing users to find us in their preference brands, ”said Mariana Botero, manager of Points Colombia.
Accumulate points
The first step is to create an account in the application with its telephone and card number, this data will be essential to accumulate points. To start adding, you will indicate your document number when you buy in the brands allied to the program and can consult how much accumulated from the app or the website.
The idea of the program is that having so many allies, users find their favorite shops, those in which they consume daily to meet their needs, for example among allied brands is the gas station and the Renault vehicle brand; Supermarkets such as Super Inter, Success and Carulla; Cosmetic and personal care stores such as Locatel, Cromantic, Medipiel, beautiful skin; of textiles like Lili Pink; restaurants like Frisby; coffees like Starbucks, to the Living Shopping Center, and Bancolombia in the financial sector.
This is why another way to accumulate points is through the Bancolombia credit card, when making any type of purchase, not only allied brands, although if you buy in allied shops the points multiply. But it will depend on what card this bank to accumulate more or less points. This also happens with the Mastercard Success Credit Card and the Carulla Mastercard, but in these two the points begin to accumulate if two OA is paid more quotas.
Finally, another way to accumulate points is to buy in the online store of points Colombia, where in addition to cashyou can also buy with points and the mentioned cards, a means for which the sum is greater.
Redeem points
The manager said that they have developed different solutions that provide the user for the opportunity to accumulate and redeem points in options such as the online store, payment of services, in the physical shops of allied brands, products in different categories such as market, technology, well -being, trips and until they can transfer points between users.
“This allows people to see their points as a savings option in everyday expenses. Subsequently, they can redeem those points that have accumulated in their future day -to -day payments. The important thing is to generate awareness in the user about the accumulation and redemption of points, ”added Botero.
The manager said that at this time they continue to grow and develop new solutions and alliances so that both people and companies can have better optionsand continue to expand in number of users.
“The efforts we have made are reflected in the solid growth that we have had in users, allies and income, supported by the results of the last three years, Where we went from 180 allied brands in our ecosystem to more than 4,000, a growth of more than 70% in number of registered users, between people and companies, and the launch of three new business lines. This also allows us to leverage the growth of companies through the understanding and loyalty of their customers, ”he concluded.
