Telefónica España, now chaired by Borja Ochoa, of whom we have already spoken in Hispanity, has two priorities: on the one hand, reduce costs and, on the other, increase income that, translated, means raising rates.
The problem of this plan is that it will improve the numbers in the short term, but in the long run the brand image will be carried out ahead, focused on premium services, that is, of more value. And it is that the reduction of costs implies worsening the service, and if that is attached to a rise in rates …
The main measure to reduce costs has always been to adjust the template. “It was expected that the new address had the purpose of providing Telefónica for a country project, not just a cost adjustment,” said UGT on Monday, after the publication of a possible ERE that could affect between 4,000 and 5,000 Teleco employees, according to El Confidencial.
The anger of the unions is very large. “From UGT we want to transfer that, today, we have not received any communication, official or informal, from the company,” he said. As you will remember, the president of the company, Marc Murtra, announced a new strategic plan for the second half of the year.
It is not the first time that Telefónica performs an ERE, but it is the first time that she does it after becoming a state in her first shareholder, with 10% of the capital, through the SEPI.
By the way, Emilio Gayo, the current CEO, is the one who continues to direct Telefónica from Spain.
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