GM’s major flat, with Mark Reuss in front, and Twg Motorsport, with Graeme Lowdon, was on the spot. It was a special event: the launch of the team, with the presentation of the logo included.
“For Cadillac it is an honor to share the scenario of the F1 with the best luxury brands in the world. It is a brand whose legacy, both on and off the track, is full of innovation, technological precision and timeless beauty. Our route has been long, but since the beginning it has been treated as ambition, boldness and, now, acceleration,” said Mark Reuss, president of GM.
A seemingly simple logo, since the Cadillac shield does not leave many flowers. Despite this, those responsible indicated that the project is “bold, relentless and innovative.” A logo that shows the name of the team, Cadillac Formula 1 Teamand whose colors will be white and dark blue.
There were no relevant ads, or bombastic speeches. It wasn’t the place. It was a red carpet event.
“One of the key purposes [del evento] It was presenting the brand, the team itself and its identity. Basically, in a very respectful way, tell everyone: ‘Here we are’. We hope we see much more of this and that we have a growing presence as time passes, ”said Graeme Lowdon, which is the team principalof the team.
A dream moment since, three years ago, the project began to pergeate. A project that will begin to be seen publicly next year, although partially, since they will not have their own engine until 2029. Meanwhile, they will use a Ferrari propeller.
Towriss and Reuss thanked the unconditional support of Mohammed Ben Sulayem to the project and praised the deep involvement of all parties.
“When we said we wanted to build a Formula 1 team, they told us that it was too difficult, too ambitious and that it would take too long. We received many ‘no’. It has been a long and difficult trip, but we are here,” Towriss said.
