Cadillac is the F1 team that the United States was waiting for

It has been a great weekend for Formula 1 in the United States, with the world championship running in Miami and announcing an extension of the circuit contract, which will remain in the calendar until 2041. Apart from the spectacular race weekend, the American manufacturer of Cadillac cars organized a presentation party of its new F1 team, which could have a more durable impact on the F1 in the United States.

Formula 1 does not hide its desire to expand its scope in the United States. After the success of the Netflix series Drive to Survivethe championship struggled to capitalize on growing interest with new careers in the United States and a greater effort to attract the American audience.

The audience in the United States shot, and the number of people who tuned the careers in services such as ESPN almost doubled between 2018 and 2024. In addition, the action on the track and the show outside it around the careers of Miami, Las Vegas and Austin are demonstrating that Formula 1 fits with the United States naturally.

However, although fans go to these great awards for thousands, the assistant masses still do not know what it is to see an American team win a house race. This would have to change if F1 wanted to prove that it was seriously attracting American automobile fans.

The American motor giant General Motors counts the days for the F1 Cadillac team to debut on the grill in 2026.

GM was associated with TWG Motorsports for registration, which was finally approved during the Las Vegas Grand Prix of 2024, and team activities have not stopped increasing since then. All kinds of job offers have appeared on its website, a motor agreement with Ferrari was signed for its inaugural season and the beginning of this year was finally granted formal approval for its participation in 2026.

With the work in the team and the car moving forward at a good pace, GM and TWG chose this weekend as the time to launch the Cadillac squad and capture the hearts of US fans.

Before the team made known the name of a pilot or shared an image of his car by 2026, Cadillac began his entry into the world of formula 1 with all the brightness and glamor that US fans expect from the series.

In a presentation party held on Saturday in Miami, the brand owned by General Motors was attended by the actor born in Michigan Terry Crews to give the gun to the festivities, invited the American singer and actress Janelle Monae to act and began to announce her arrival to the F1 grill.

The event reflected the brightness that F1 is looking for in the US races such as Las Vegas, and the large volume of brilliant chrome details and costumes that Cadillac showed during the event also rivaled the Las Vegas brightness.

The launch gave the departure gun to the conversation about the entrance of Cadillac in the F1, and the fans are already compromised. During the event, the obsessed with the F1 gathered to see who was invited. Some even asked Cadillac executives to sign the Mexican pilot Sergio Pérez for the 2026 season.

Sergio Pérez, Red Bull Racing

Foto de: Red Bull Content Pool

All this is playing in Cadillac’s hand in the development of rumors around the new team. During an encounter with journalists during the weekend of the Miami Grand Prix, Dan Towriss, Executive Director of TWG Motorsports, the company that carries out the Cadillac team, came to say to Motorsport.com that “I could not be happy with the response to the Formula 1 Cadillac team.”

It is reasonable to assume that the impetus behind the team will only increase from now on and, in the following months, the reasons for the United States to support the GM team will surely increase with him.

The United States loves local heroes, especially those who are so proud of their roots as Cadillac. Moreover, US sport fans will always support the modest, such as Cadillac when they face giants such as Ferrari, McLaren and Red Bull in 2026.

Supporting the modest is exactly what many fans did when the Haas team broke into the F1 in 2016. At that time, the series was a shadow of what it is now, and Haas went on to consolidate its place on the grill with a first pole position in 2022 and a fifth place as a better result in the classification of builders in 2018. That same season, the team received the members of Netflix with the members of Netflix And the fights faced by the then team leader Guenther Steiner and his pilots Romain Grosjean and Kevin Magnussen helped give charm to the first season of Drive to Survive.

But Cadillac hopes to overcome Haas with a factor that has not yet managed to realize: an American pilot. The team head, Graeme Lowdon, previously acknowledged that “fans would love to see an American pilot in an American team” when he spoke with Motorsport.com previously this year. Since then, the team head has tried to moderate expectations, adding that Cadillac will select its pilots “for their merits” and not for the country that appears in their passport.

Even so, the emotion that an American team throws its campaign in a career in the country is palpable, and it is working between racks in the different Cadillac positions in the US and Europe to prepare it in the best possible way for the next season.

The team rushes to meet important deadlines, such as the first ignition of its first F1 car, the Shakedown planned by the end of January in Barcelona next year and the beginning of the 2026 season in Australia.

Before that, Cadillac only has to gather a team capable of joining the love of the United States for motoring, designing a decoration that screams “freedom” and create a car that rumbles like thunder on Mount Rushmore.

After that, only the little task of winning one career or two will remain to make sure your lifelong followers. Nothing from the other world.

Miami GP photos – Carrera