Franco frankntoto Not to add achievements. After confirming your seat in Alpine of Formula 1now adds a very Creole distinction: it will be the protagonist of a Special Edition of Yerba Mate Naturaa brand that accompanied him from his first steps in Europe.
The announcement did Juan Pablo UrrutiaRepresentative of Argentina Sociedad Nuevos Entrendencimientos Sa (Sanesa), in an interview with Carbonndo. “The impact was very good,” he said proudly. And it is not for less: the yerba mate is a national symbol, and now it will have its place in the highest category of motoring by the hand of a luxury ambassador.
Franco was seen on more than one occasion Sharing mate and cake With colleagues from other teams in the Paddock. That postcard, so typical of any Argentine corner, today is also part of the landscape of Formula 1. And it is not a coincidence: in all the photos it is seen with the thermos under the arm, either in the training, before a race or in the moments of rest.
That fidelity to the ritual of mate was what finished sealing this alliance. “Franco really transmits how we Argentines, missionaries, how we defend the preparation of the mate,” Urrutia explained. Natura, the yerbatera firm that was born in Misiones, saw in Colapint a perfect representation of its roots.
In a country where every corner of the supermarket is a battle between brands, having Colapint as an image is a strategic commitment, more now with the Alpine uniform. “Today we have that role, being Franco’s grass,” said Urrutia, convinced that the link with the young pilot goes beyond marketing. The brand found in him a symbol of perseverance, dedication and love for ours.
The project is still in development, but promises a special packaging with details inspired by motoring. As in formula 1, every detail also counts in the mate: from the perfect grinding to the exact temperature of the water.
