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IFEMA Squeeze to capture the 1,000 million of the F1: “We are not getting what we expected”

On April 25, the Formula 1 Circuit was presented in IFEMA. He Output gun to some works They have planned to be extended for the next 15 months, and whose intention is to the capital Grand Prix in 2026the of the ten that will be held until 2035 at the Fair complex.

The act, chaired by Isabel Díaz Ayuso, José Luis Martínez-Almeida and the Formula 1 pilot Carlos Sainz Jr., was a media support for the project, which will to the town the roar of the engines after the in the Jarama Circuit on June 21, 1981.

However, and despite the euphoria, there are many issues to address before the stands are filled with fans and the paddock of pilots The IFEMA main concern Today are the sponsorship For the Madrid Grand Prix.

Objective: 1 billion

The Consortium became a goal cover a total of 1 billion euros in investor injections to support the costs of each annual edition. For many months, IFEMA has been trying to close agreements with different companies.

The Odyssey would be complicated more than expected. In the month of marzoIFEMA closed a contract with the Swiss company Match Hospitalitywhich will invest 400 million euros in ten years for the construction, assembly, exploitation and commercialization of the VIP areas of the Formula 1 Grand Prix of Spain that will take place in Madrid.

A succulent amount, but what covers 40% of what the consortium intends. A little over a year after the GP -presumably, in September 2026-, still 600 million remain What to close. Something that causes some uncertainty in IFEMA, according to internal informants. Officially, it ensures that there are conversations underway with several sponsors.

Sources of IFEMA say that “in conversations with several possible sponsors and investors that were interested in the project from the beginning” and point out that “until the Formula 1 of 2026 is announced with the official dawn date, these types of contracts cannot be closed and much less announce them.”

For now, internal sources of the company report in conversation with Vozpopuli that there is concern about the lack of more agreements in the middle of May 2025. “We are not getting what we expected“They slide dedicated by body and soul to the formula 1 project.

Although this newspaper is aware that there have been important companies and names that have proude to IFEMA, the reality is that only Match Hospitality has managed to sign.

Circumstance that “Agobia” some responsible for IFEMAsince at this point “we should have more closed things.” They themselves believed that “There would be more interested” In putting on the table the money that IFEMA has in mind for this type of contract.

IFEMA’s official explanation: Wait to have the GP date to close agreements

Consulted by this information that recounts VozpopuliIFEMA official sources reject that there are “difficulties” while saying that it is “In conversations with several possible sponsors and investors who were interested in the project from the beginning. “However, they point out that” until the Formula 1 calendar of 2026 is announced with the official date, this type of contracts cannot be closed and much less announce them. “

“The publication of the calendar and the exact date of the event is marked and the FIA ​​formalizes it that is the regulatory and of the competition, in collaboration with the direction of Formula 1 and the teams,” they affect IFEMA. “So until such a statement is made, we cannot communicate this type of agreements.”

The company is confident that the date is known to “take more steps” once the FIA ​​confirms month and for the Madrid GP, a circumstance that has been seen delayed by uncertainty around other great prizes, such as -which finally renewed its contract this week.

The company is confident that the date is known to “take more steps” once The FIA ​​confirms month and day For the Madrid GP, a circumstance that has been seen delayed by uncertainty about other great awards, such as Mexico -which finally renewed its contract this week. And is that at this point last year, The 2025 calendar was already known.

At the moment, what is certain is that the search for those extra 600 million is still a priority for IFEMA and a matter of interest to the Community of Madrid, valid the project for its potential impact on the region. The economic impact of the Grand Prix has been encrypted in 450 million euros per year From a study of Deloittewith the generation of about 8,200 jobs. The Madrid Chamber of Commerce has encrypted the return at 0.2 points of the GDP of the community.

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