From the growth of digitalization, The demand for having validated information on Health and well -being issues grows And, at present, one in 20 global searches In Google it refers to health information.
In our country, according to the last National survey of Cultural Consumption Made in 2022, the trend of use of social networks shows that 95% of Argentines over 13 years consult the Internet.
Besides, 97% of households have at least one cell phone and 88% of Argentines have an Internet connection in their homes. The same survey shows that 68% of the population reads news on social networks, newspapers on paper and/or its electronic versions.
Regarding access to social networks, According to a study by the Colsecor Foundation 95.5% of people access social networks and 76.1% participate in chat groups, indicating a high interaction on digital platforms.
According to The Medline Plus site of the National Institute of Health of the United Statespatient portals constitute a website for personal medical care and an online tool that helps track their consultations.
In that context, in which health information circulates massively on social networks and other digital developments, Pfizer took a fundamental step in Argentina.
This is the launch of Pfizer with me, a new platform with reliable information about health and well -being and in a friendly language for the general population. This site replaces and improves the experience previously offered by the platform to take care of us together, integrating new functionalities that seek to empower patients and promote better health education.
Among many other issues, The site provides information and advice on food, exercise, well -being and mental health; Also on cardiovascular, skin, infectious diseases, COVID-19, rheumatoid arthritis, lung cancer, colon cancer and child growth alterations.
“Today, access to reliable health information is more important than ever. In Argentina, 9 out of 10 people regularly seek on the Internet responses related to their well -being. From Pfizer, we want to offer a reliable resource, validated by specialists, who accompanies patients and their caregivers to preserve health and know when to consult your doctor”said Dr. Agustina Elizalde, medical director of Pfizer Southern Cone.
The Pfizer platform with me comes with a series of innovative characteristics designed to facilitate access to quality information, including:
a) Information based on scientific evidence: Each content is validated by health experts, guaranteeing its constant precision and update.
b) Dynamic educational formats: Includes explanatory videos, infographics and interactive tools for a better understanding of various health issues.
c) Multiple specialties coverage: from cardiovascular, respiratory and oncological diseases to mental health and general well -being.
d) Multiplatform access: Designed to be navigated from computers, tablets and mobile devices, ensuring an accessible experience at all times.
e) Connection with specialists: The platform offers guidance on how to find medical professionals and strengthen dialogue with them.
f) Patients and caregivers: A special section on patient care programs, clinical studies and the role of caregivers give patient care, among others.
“In Pfizer, we are convinced of the importance of health education to improve people’s quality of life. Pfizer with me does not seek, under any circumstances, replace medical consultation, but seeks to be an additional, complementary tool, which offers a space where patients can access in real time to clear and reliable information, contributing to health care through education to the population,” Dr. Elizalde added.
The launch of this platform in Argentina is part of a regional commitment of the company to bring digital innovation to the community. Through this site, which is the enriched continuity of the original caring for usjuntos.com.ar, Pfizer seeks to continue leading access to reliable information and accompany patients on their way to better health.
Related news :