when one is a child, he has the innocent security that That dream toy who has seen on television or in the magazine is in Any toy store. Perhaps the moment in which the boy realizes that this is not so corresponds to the beginning of the end of childhood. In one way or another, the boy is already adult when he understands The commercial reasons that are behind the presence or absence of a stuffed animal on a shelf.
This has warned Lacedowner of a toy store that accumulates about 7,000 followers on social networks and that uses its profiles to show content about the world of toy constructionwith products headed by the Danish brick giant: Lego. And precisely the lack of these toys in your store is the one that motivates one of your last publications.
“It’s not worth it”
“Why don’t we sell Lego? The big question, you ask me a lot, so I go to the point, “he starts overwhelming, deploying two main reasons. The first is that, he says, “LEGO doesn’t make it easy”; To show it in detail, it exposes the three types of stores that trade with this brand. Are the Lego Storewhere “they have all the good, the new and the exclusive” and that “if it were a party, it would be the VIP with Brears Break”; Then are the Lego Certified Storewhere “you can sell Lego, but only Lego, nothing of other brands” and that “is like being a friend of Lego, but without the right to privileges”; And finally, Independent stores like yours.
-It is in the latter type where the thing “It is complicated”. “LEGO prefers to sell on large surfaces and leaves us with crumbs. We cannot sell news, they force us to buy huge amounts And, to finish off, the margins are ridiculous, ”he exposes, coming to ensure that“We could buy cheapest sets on Amazon That LEGO directly ”, something that catalogs as” a bargain. “
Then he exposes the second reason without palliative. “It is not worth it. If we sold a layman we would be All day fighting for 7% margin And depending on its rules, ”he says, mentioning other brands he encourages to support“ so that there are more competition and options for all ”and making a call to what really matters in this toy world: “Never stop building.”
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