The Ministry of Culture of the Government of Mexicothrough the Mexican Institute of Cinematography (Bominate), took a new step in his goal of bringing the national Cinema and international to an increasingly broad audience.
As part of its cultural democratization strategy, it carried out the launch of the Applications of the plataforma de streaming Our MX cinema For mobile devices with iOS and Android operating systems, as well as for smart televisions or android TV equipment.
With this technological advance, the platform seeks to consolidate as a window for the Dissemination of Mexican cinemaoffering broader and more inclusive access.
Since its relaunch under the name our MX cinema, the platform has already registered significant growth. Currently, it has more than 78 thousand users registered and receives more than 100,000 monthly visits, figures that reflect a growing interest in their catalog.
Which includes more than 1,400 national and international film titlesof which more than 50 percent are already available to be enjoyed totally free. Also, with this wide variety of options, our MX cinema is positioning itself as a Accessible alternative in front of commercial streaming platforms.
The launch of the new applications ensures greater opportunities for cultural consumption for audiences in different parts of the country, even in those where there is traditionally not easy access to the cinematographic offer.
It is only necessary to have a mobile device, the Internet and you can enjoy the cinema at any time and wherever.
In addition to guaranteeing Dissemination of Mexican films Of great cultural value, the platform is presented as a space to know international productions, which allows diversifying the experience of users.
It should be noted that one of the pillars that strengthened the development of our MX cinema are alliances with film festivals and important institutions of the film industry. These collaborations allow the platform to include films from independent circuits in its catalog and Festivals premieres recognized.
On the other hand, the technological tools that now incorporates the platform, allow a more agile and personalized navigation, in addition to including characteristics such as Offline downloads to enjoy the contents even in transport.
The premiere of the app for the renewed EMCINE platform was held on Wednesday, May 7 with a special function in the National Cineteca. The audience could enjoy the classic film led by Carlos Enrique Taboada, Fairy poison (1984).
