With this investment, the Community of Madrid will have an outstanding presence in the enclosure through a space of tourism promotion and a scenario. The agreement includes an intense campaign in social networks prior to the festival, so that national and international audiences know the tourist attractions of the region.
The 2025 is the eighth edition of Mad Cool in the region. More than 180,000 people are expected to attend, 29% of other countries, to attend concerts from large groups and artists of the music scene such as Olivia Rodrigo, Kings of Leon, Gracie Abrams, Benson Boone, Arde Bogotá, Iggy Pop, Alanis Morissette or Thirty Seconds to Mars, among others.
In 2024, this festival generated an economic impact on the Community of Madrid exceeding 45 million euros and 5,900 jobs were created (1,600 directly and 4,200 indirectly).
In addition, during the MAD Cool of last years more than 1,650 publications in the press, digital media, radio and television were made, with a range of 707,658,530 users, which is an advertising return of more than 11 million euros. 347 journalists from 215 national media and 62 journalists of 42 international media who echoed the festival and its celebration in the region were accredited.
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