The telemedicine market in Mexico is in full effervescence, promoted by the need for accessible medical care and the rapid adoption of digital technologies. Pandemia accelerated its growth, but today new players enter that diversify services and seem to mark the rhythm of this transformation. Platforms such as Miiskin, 1doc3, Open Health Mexico, Super Doc, Doc24, Doctoralia, Lumed, Minu, Docline, Top Doctors 360, Medilink, Medesk and Consultoriomovil.net have broken into the field, offering from virtual medical and psychological consultations to comprehensive solutions for companies. This dynamism reflects a market that not only grows, but adapts to the needs of a diverse population, facing a saturated public health system and often expensive private options.
The variety of telemedicine platforms in Mexico is an indicator of its incipient maturity. Miiskin and Super Doc Mexico facilitate accessible virtual consultations for patients throughout the country, while 1DOC3 and Open Health Mexico specialize in corporate services, allowing companies to offer teleconsultations to their employees. Doctoralia, with its wide network of medical specialists, is considered a reference. Lumed, meanwhile, stands out for its approach to clinical management, integrating electronic file and telemedicine stations; He has collaborated with IMSS and ISSSTE.
Other platforms, such as Minu, offer chat and video calling interfaces, while Docline is oriented to insurers with tools to manage medical services. Top Doctors 360 guarantees safe and encrypted consultations, and Medilink and Medesk integrate medical records, e-prescription and digital agendas. Consultoriomovil.net, meanwhile, focuses on medical offices seeking to digitize distance care. These solutions take advantage of technology to overcome geographical and time barriers, bringing medical attention to unattended communities and users seeking speed and comfort. Apart are platforms like Blua that is that of Bupa Seguros México. Doc24, backed by its success in Argentina and Brazil, is another, sustained with its innovative technology as interconnected futuristic cabins and other solutions that eliminate health access barriers.
Walmart and Soriana, integrating the prescription
Other actors are Walmart and Soriana. Walmart, with its monthly health health membership, complements its 500 adjacent offices, offering teleconsultations and supplies discounts on its 1,500 pharmacies. For its part, Soriana, with mediakit, offers 89 first contact and monitoring teleconsultations pesos, giving digital recipes to supply them online.
More Health, from Grupo Salinas, the first one that brings financing
Now the incursion of a strong player such as Grupo Salinas, can lead to interesting movements on the telemedicine board. This model, backed by a strategic alliance with Zoyel, an Indian company providing medical technology, seeks to democratize access to health for the 50 million Mexicans who face deficiencies in the public system. With its first branch in Mexico City and plans to open 19 more in May (eight in the capital, eight in the State of Mexico and three in Puebla), more health combines assisted telemedicine, clinical studies, sale of medicines and payment facilities through the “Emergency Loan Mas Salud” by Banco Azteca, all in one place. This is the highlight: the first basic health option that brings financing.
Operating within Elektra stores and in independent branches, more health takes advantage of the capillarity of Salinas Group to reach the base of the population pyramid. Its technology, adapted from India, allows diagnoses in 15 minutes and consultations with distance specialists, eliminating unnecessary transfers. “We are bringing the maximum of technology and we are making it available to the vast majority at very low costs,” said businessman Ricardo Salinas Pliego during the inauguration.
Vice President Ninfa Salinas, put her finger on the sore: “We are businessmen who are solving a vital need, detecting what does not work and proposing solutions.” We’ll see how much the solution will be.
