He Marvel Cinematographic Universe I no longer shine as before. While it is still one of the most powerful franchises in cinema, it is undeniable that something changed from Avengers: Endgame. We could say that the click of Thanos not only eliminated half of the fictitious population, but also took a part of the illusion that fans once felt for this universe. Today, what was previously an unmissable event in cinemas, has become, in the words of the own Kevin Feigea “task.”
In a recent interview with The Wall Street Journalthe main producer of Marvel Studios publicly recognized what many were already perceiving: the Marvel Fatiga It is real. “Seeing every new saga project began to feel more like simple duties than as a good entertainment,” he confessed. Far from being a simple self -criticism, this clearly shows a concern that is already breathed inside the study and among the employees themselves.
Keving Feige, CEO de Marvel Studios.
Keving Feige, CEO de Marvel Studios.
The phenomenon has been baptized as Marvel fatigue and goes beyond overexposure. “Before it was a must in cinemas,” he said Feige. “Now, to enjoy a new series or movie, you seem to have seen ten previous projects. That was previously motivated: today away.” That feeling of “task” and obligation has given rise to what some employees have baptized as the “Club without new fans”an increasingly closed circle where only the most veteran followers understand the convoluted narrative of the MCU. The manager summarized him crudely: “What used to be exciting, has become a duty.”
So what is Marvel’s solution?
In response to this crisis, the study has chosen to restructure. Less launches per year, more focus on solid projects and the attempt to recover the essence with more independent proposals, such as Agatha All Along o Echo. Even so, Kevin Feige He does not lose faith: “I keep fully trusting the potential of Thunderbolts,” he said, also mentioning that they already work in “the next steps to recover what makes MCU unique.”
While titles like Deadpool y Wolverine They raise expectations and Avengers: Secret Wars It is emerging as a new mass event, Marvel Studios He faces his greatest challenge since Hollywood dominated: recover emotion. As the own admitted Feigethe important thing now is not only to maintain continuity, but “to make people get excited with each new story, without feeling that they need to study to enjoy it.”
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Although not many have faith, Thunderbolts It is truly remarkable since it returns to the bases with a story worthy of Marvel.
Chuck Zlotnick / Marvel
After Thunderbolts The next great bet of Marvel Studios It is the new version of the fantastic four, a film that is already marked by certain notes of collective emotion. After her, the master letter seems to fall on the arrival of the X-Men to the Universe. The question is: will we excite ourselves again as before?
