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Disney CEO admits that content saturation has been a bad strategy for Marvel

Disney CEO admits that content saturation has been a bad strategy for Marvel
Disney CEO admits that content saturation has been a bad strategy for Marvel
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You can call it “superhero fatigue” o “Content saturation“, But we have been in a rhythm of premieres for five years within the genre of superheroes that is not healthy. This concerns films and series, DC and Marvel, although it is from this franchise that we have to talk about.

After the success of Avengers: Endgameand after the performance of Spider-Man: Far from homehe Marvel Cinematographic Universe It faced new horizons. It is true that Coronavirus pandemic was an unexpected period, but Scarlet Witch and Vision He opened the can again in 2021.

Date at Disney+

Disney+ has hundreds of classic and new films and series, and you can all see them from € 5.99 per month.

Data from another

This can has not stopped releasing Marvel content in both cinema and Disney+, with a pace of premieres that has ended up affecting the quality of the productions, has tired of the public and by extension, the box office of many Movies.

There have been exceptions, of course, like Deadpool and Wolverine or the recent one Thunderbolts*but it is no secret that movies like Ant-Man and the Wasp: Quantumania, The Marvels, Captain : Brave New World o Series as secret invasion have not lived up to Marvel standards.

Marvel seeks to amend his mistakes

This saturation, or part of it, derives from two causes: the focus on the amount of content caused by the previous Disney CEO, Bob Chapekwho wanted to fill Disney+ of properties of large franchises, and the need for Kevin Feigepresident of Marvel Studios, to divide his attention into so many projects at the same , affecting the quality of each.

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Other derived problems are the saturation of VFX companies, something that the sector has repeatedly denounced you receive threats to projects.

In his speech to Disney investors on the occasion of the closing of the quarter (via Comicbook), Bob whencurrent CEO of the mouse , has addressed this problem and admitted that it was an error prevail the quantity to quality, although it believes that the Marvel roadmap for the next few years will improve in this aspect:

In our eagerness to flood our streaming platform with more content, we turn to all our creative engines, including Marvel, and we ask them to produce much more. We have learned over time that the amount does not necessarily imply quality.

Frankly, we have all admitted that we lost the approach to produce too much. By consolidating a bit and making Marvel focus much more on his films, we believe it will translate into a better quality. It seems to me that the first and best example is Thunderbolts*. I feel very satisfied with that“.

Captain America: Brave New World It was the last UCM promoted the two years that Bob Chapek directed Disney. For its part, Thunderbolts* It is resulting to be a pleasant surprise for all who see it, as they prove their qualifications. We will see if he Marvel Cinematographic Universe He has learned or not from his mistakes.

Know How we in HobbyConsolas.

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