Again the radio is the means of communication in which the Chileans most trustaccording to a study by the consultant CATEM, conducted during last April and shows that exceeds more than 15 percentage points to paid television, second in the ranking.
Before the question “How much do you trust the media?”, 70 percent of respondents replied that they trust the radioplacing it in the first place of preferences, also over open television, newspapers and social networks.
In addition, it is a Increase of 6 points with respect to the latest survey -January 2025-, when trust in radio stations reached 64%.
“We are not facing a trend, we are facing a permanent realitythat to the joy of the broadcasting is reiterating several years ago, it is a historical situation that makes us feel satisfied with the work we do, but, on the other hand, and very important, with a tremendous responsibility to continue doing our job well done, “said the president of the Chilean Radiodifusores Association (Archi), Cristian Gálvez.
For the Executive, this study, as well as several other other, confirms that “the radio not only accompanies and entertains, but also Informs clear, direct, truthful and pluralism. And if we add that we are the first to inform, mainly before acts of great magnitude, we achieve the perfect combination of closeness and trust with our auditors. “
In it Historical record of CADEMdating from the year 2000, Radio has always been the most reliable media For Chileans.
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