Two stations and two totally opposite realities. Latest General Media Study (EGM) He has reflected the disparity between the being and Cope, also accounting for the difficulty of changing the habits of the radio listeners.
If a few years ago we saw how Antenna 3 It was done with a television leadership that had been owned by Telecinco For more than 20 years, it has not happened so far in the waves.
The TO BEexcept for capital surprise, it will continue to be the most listened to our country during the next few years. It could also be said that it is going through the best moment in its history. It currently has 4,530,000 listeners, a record figure in its more than 100 years of life.
On the other side is COPEwho has always dreamed of overcoming the station in a hurry. However, the last EGM waves have made it clear that this long -awaited “Sorpasso” is far from occurring.
With 3,415,000 listeners, the average apse radio is the second most listened to in our country, but is found more than one million listeners of leadership. A distance that will seek to reduce in the coming months after signing two consecutive falls that have left the radio in a complicated situation.
Two indicated: Herrera and Castaño
Aware of the bleeding that is suffering its main station, in Average apse They have begun to look for solutions, which go to revitalize two of their main assets. Carlos Herrera y Juanma Castaño They have been indicated after knowing the data of the last EGM.
The first of them has lost 118,000 listeners compared to the month of December. A fall that prevents him from dreaming of the sorpasso, because his rival in the morningToday (Chain ser), has almost 700,000 more listeners. For more inri, Herrera He has lost almost 200,000 faithful in a year.
To the crisis that the Andalusian communicator is going, the The great game. The sports program that leads Juanma Castaño It is going through a very delicate moment, because in just one year it has registered a leak of 174,000 listeners. More bleeding is still the situation if compared to last year’s photography, when it had 332,000 more listeners.
We will continue to inform …
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