The story with concert prices is repeated, and sometimes the illusion is not enough to overcome the outrage caused by the increase, excessive, of the cost of an entry. Makes a month he saw Lady Gaga and his tour The Mayhem Ball, that will arrive in Barcelona at the end of October next year. This Thursday the indignation has been repeated with Bad Bunny, whose presale for the I had to throw more World Tour photos He has started at 1:00 p.m. to see the artist at the Olympic Stadium in Barcelona and at the Riyadh Air Metropolitano stadium in the capital next year. The surprise has been when several users, After waiting hours of tailthey have bought an entrance, but whose price has risen significantly when paying.
This has been the case of Clara, 22, who has told Infobae Spain that has paid twice what appeared in the sale price. “I had looked at the map to see how much it cost me and I saw some for 143 euros more expenses and I said, ‘perfect, assumable,” the young woman tells this medium. The surprise took it when paying the two tickets he wanted. “Instead of 300 euros it cost me double.” The planned figure was in a total of 324, 60 eurosbut it has finally promoted to 600, between management expenses and service fee.
In his case, he wanted two tickets for the first date in the capital, which will be on May 30, 2026 at the Casa del Atlético de Madrid. As in the prices previously disseminated by L¡ve Nation, the chosen entrance, Pl1 String, cost a total of 162, 30 euros, between the price of the ticket and the management expenses, but when paying it appeared that “Eran platinum”, Whose price varies depending on the demand. However, he did not think about going back.“ I thought so, that it was very expensive, but if I went backwards I had to return to the tail. ”Despite the initial“ shock ”after the disbursement, he does not regret it.“ I am a fan since 2016 and for the pandemic I was left without seeing him in 2020. I had a lot of years wanting to go, ”adds the young woman.
In certain events, some entries identified as Platinum entry -like that of Clara-, are marketed Through a dynamic price system. This model adjusts the price of real -time locations, depending on supply and demand, as indicated by the promoter Live Nation, also owner of the Ticketmaster ticket sales, on its website.
This implies that the cost varies according to the interest of the public. For example, if at a given time there are 60,000 people trying to access a concert, the price can increase compared to when there are only 30,000. The margin of variation is determined by a team of experts within the company, without a public formula to calculate it.
However, it is the artists themselves who decide whether to apply this formula or not. In fact, artists like Taylor Swift He prohibited this system on his own tours, as the singer did with The Eras Tour in 2023. This was revealed by the CEO of the concert promoter AEG Presents: “She (Taylor Swift) had the opportunity to put a dynamic price to her tickets and He didn’t want to do it with his fans. He said expressly: ‘No dynamic prices’. He was willing to make decisions that could reduce his income because he had a long -term vision of his career. ”
Dynamic prices have raised numerous blisters, both in the sector and in the public. For this reason, in September 2024, the European Commission announced the start of an investigation to the company Ticketmaster In relation to this price system.
The demand to see the Puerto Rican in our country has been so great that after putting the first tickets for sale They have been added One more date in Barcelonawhich as of May 22, 2026 is added the next day, 23, and Four more concerts in Madrid to those already planned on May 30 and 31: June 2, 3, 6 and 7, next year.
