The surprising reaction of a Riojan when comparing the prices of these shoes in physical and online store: “It was worth it”

The close stores are still the engine of the Rioja economy, but it hasand a

Relation of spending on proximity businesses. A recent study of CaixaBank Asecure that andn March there has been an interannual reduction of the 2,7%.

For its part, online sale continues up. In Rioja One in four euros spent on purchases is through websites and applications. The increase with respect to the previous year is notable, since it has promoted in more than one 10% regarding marzo of 2024.

Young people are the ones who buy the most online

What is the most common profile What do you buy from home? The youngest, the children under 30 yearsThey do the 40% of this expense, while the greater than 65 They resist, barely one in 10
He admits to having made some online purchase at some point in his life and, most, with the help of a relative.

In COPE Rioja We have taken to the streets to know if the Riojaos are truly making a greater use of online stores or we prefer to go down to local trade, from the neighbors of our own street.

Proximity store or online purchase?

Hay
disparate opinions. This is the case of Miguel. He admits to having ever bought through the mobile, but things counted. He price is higher in a foot shopbut prioritize the proximity and be able to help your neighbor.

Javier
While walking with his two dogs, he confesses that he is in line with Migueland admits that yes, that he has bought batteries and bags for dogs, but normal prefers to create, as he comments, wealth in your neighborhood.

He
ocean and the Hospitality They are the sectors that lead Riojan online spending. More than one 32%. In this sense, Javier Recognize that those who buy the most are the youngest. More than once he has seen his nephews, just 16 yearsthey have made some online order of clothes and also food.

The price difference is remarkable

Iker
admit that prefers online purchase for the price. There is a big difference and exemplifies it with its last acquisition. Nails
Zapatilllas That he had been hearing several months, he found them cheaper by online store and did not think about it:

“I would prefer to buy in physical store, but the price difference is very large. As long as the post-sale service of the store is good, I am more interested 160 euroswhile online they were at 90 euros. It was worth it“.