After years of criticism for not connecting with its players base, EA has decided to take a firm step towards the reconstruction of trust with your community.
During the recent Fiscal Year Financial Report 2025, the company revealed that Battlefield 6even without an official title, he has exceeded his initial expectations thanks to an enthusiastic response of more than 600,000 players who have already tried the game.
EA recognizes their failures and focuses on listening to fans
In a rare sample of self -criticism, Andrew Wilson, CEO of EA, acknowledged that the company has not always understood what Battlefield players really expect from the franchise. To reverse that perception, they have implemented “Battlefield Labs”, the largest community test program in the history of the saga. During the report and answering session of the report, Wilson said:
“We have not always worked as closely as we should, we have not always helped the community to understand what we are building and we have not fully understood what they really want from a Battlefield”
With the massive participation of players from North America and Europe, and a recent expansion to Asia, Battlefield Labs He has accumulated thousands of hours of play and direct comments. This opening marks a significant change with respect to the failed launch of Battlefield 2042whose divided reception made it clear that a new strategy to reconnect with the public was required.
An international collaboration between studies promotes development
The development of Battlefield 6 It is distributed among four studies, with says leading the design of the multiplayer and other key systems. Criterion, known by Need for Speed y Burnouthas temporarily set aside racing games to focus completely on this new installment.
You can read: They filter video of “Battlefield 7” showing maps, aerial vehicles and an HUD optimized for the first time
Wilson emphasized that the global demand for participating in the tests has been “incredible” and that the answer “has far exceeded our expectations.” This enthusiasm, according to the Executive, shows that when it is right with Battlefieldthe franchise is positioned again as one of the most relevant shooters of the year.
EA also took the opportunity to confirm that Battlefield will be completely revealed in the coming months and that it will be launched before its fiscal year 2026, which ends in April 2026. In addition, he confirmed that the long -awaited return of Skate will arrive at some point in this fiscal year, which concludes in April 2026.
EA surprises when maintaining prices: Xbox and Nintendo increases are unmarked
The same financial results meeting also served to take an unexpected position in the midst of a difficult economic context: they will not upload the price of their AAA games, unlike Xbox and Nintendo, which already adopted the new rate of $ 80 dollars per title.
You can read: Former PlayStation assures that the price increase was inevitable and that Nintendo should not be blamed: “inflation is real and significant”
While other companies adjust their prices, EA has chosen to maintain its previous structure. The decision was confirmed by Stuart Canfield, CFO of the company, who indicated that, after internal deliberation, there are no changes planned in the price strategy.
“From the perspective of our games, we have not reflected changes in our current strategy at this time,” said Canfield against investors.
Andrew Wilson also commented that the company has learned that its growth does not depend solely on the price, but on the combination between quality and value. According to him, this philosophy has allowed EA to maintain a business “strong, resilient and growing.”
A change of course that could redefine the perception of EA
For years, EA has been the target of criticism for unpopular decisions, from monetization practices to hurried releases. However, the opening towards players with Battlefield And the refusal to upload prices could mark a new path for the company.
The contrast to the Xbox and Nintendo strategy has not gone unnoticed, especially considering that now the Xbox Series X costs more than the PS5 in several regions. In this scenario, many players appreciate that one of the largest companies in the sector has decided not to follow the same route.
Related news :