The great wait for Tesla and Byd, ended in pure illusions. But, Mexico does not stay waiting From something that will not happen, there are already new interests with this investor in electric mobility, which arrives in the country to show and bring all its innovative technology.
This investor will bring electric mobility in Mexico to another level
Until recently, Mexico was at the top of investmentsmany recognized brands wanted to come to the country in search of interest in common. The companies intended to manufacture their technology to Latin America, and Mexico, would grow in economics and job generation.
But, Tesla decided not to settle in Mexico, while Trump is in power. And byd, you cannot build its plant without the approval of China, who fears for being a espionage center. These disappointments may not matter much, now there is a new investor interested in the country.
Mexico City was the scene of an event for the future of electric mobility in the country: the Primer Investor Day De Zeekr Group. Zeekr is a recognized luxury brand specialized in electric cars. So, perhaps we do not need any other large brand.
The event brought together more than 15 groups of strategic investors in the automotive sector, interested in knowing first -hand the global vision, the business model and the technological advances of a brand that has revolutionized the market since its launch in 2021.
What is the Zeekr approach in Mexico?
The idea of bringing the Zeekr brand is that they are integrated into the national automobile ecosystem, now more than ever you want a Complete transformation into mobility. The only way to achieve the transition and avoid dependence on fossil fuels, is to integrate the electric.
Zeekr took the scenario of the investor Day to present four of its most representative models to the Mexican market, all built on the Platform is (Sustainable Experience Architecture), desarrollada por Geely Holding Group.
This new generation architecture allows optimizing autonomy, energy efficiency, security and OTA (OVER-THE-AIR) updates, consolidating Zeekr as a pioneer in automotive technology. The models presented were:
- ZEEKR 001: The 100 % electric brake showing and flagship of the brand, with sophisticated design and excellent performance.
- Zeekr X: A compact SUV ideal for urban environments, with a high level of connectivity.
- Zeekr 009: A premium minivan with family benefits, designed to offer comfort and cutting -edge technology.
- Zeekr 001 FR: a sports version of 001 that combines luxury with impressive electrical power.
Each of these models reflects the philosophy of the Zeekr brand, which seeks to offer premium electric cars that will change the handling experience, through design, intelligent connectivity and sustainability. With these innovations, we want to seize the electrical segment of mobility.
Why do so many brands seek to seize the automotive market in Mexico?
It is no accident that many brands want to settle in the country. Mexico has a good geographical location, its proximity to the United States makes it a great candidate to import, or at least it was, now with Trump’s tariffs, it is difficult and in fact, several manufacturers plan to leave.
Since its creation, Zeekr has achieved growth in key markets such as China and Europe. His arrival in Latin America, especially to Mexico, responds to a strategy of Consolidation in regions with high potential For electric mobility. In addition, it brings this robot car that nobody expected.
Another key announcement was the incorporation of Lynk & CO to the regional portfolio of Zeekr Group in Mexico. This brand, also part of Geely Holding Group, will benefit from the Zeekr technological know-how to offer plug-in hybrid proposals (PHEV) very demands today.
The Expansion with this new investor in Mexico of Zeekr Groupit will be a great business opportunity, and a response to the paradigm shift that the automotive industry lives, where sustainability, innovation and user experience have become the central key.
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