Business Empresarial.- In your constant search to transform the experience of online purchase and sale in Latin America, Mercado Libre Today announced the arrival of clips, a solution that allows sellers to expand the dissemination of their products in a simple, agile and fun way, in short videos format. The function was already available in countries such as Argentina, Brazil, Mexico, Colombia and Chile, where throughout 2024 they got +5.6 billion views and +70 million spectators.
“We face the challenge of evolving and overcome year after year, offering our partners new and better sales experiences. For this reason, we have developed a tool that adapts to the new user habits, providing fast, dynamic content and with a flexible format to create and inform. Mercado Libre Clips will provide buyers with a new way of knowing more products, while sellers will have an additional and free channel to reach potential buyers, ”said Sergio Giannotti, Marketing Manager of Mercado Libre Peru, Ecuador and Venezuela.
This functionality is presented as an innovative way that people discover new items, improving the purchase experience by offering more playful and interactive navigation. This way, Mercado Libre He leads in Peru the global social tendency Commerce, which focuses on the creation of quality content to improve customer experience and increase sales.
Why short videos?
According to Emarketer data, 40% of the GEN-Z prefer to search for information on Tiktok or Instagram, instead of Google; 89% of people say that seeing a video convinced them to buy a product or service; And 52% of consumers prefer to buy after watching a video about the product. Thus, the potential that short videos have as an entertainment tool and purchases is enormous. This represents a tremendous opportunity for all online channel vendors. According to data from Mercado Libre Latam, one publication receives on average 4 times more visits and 2 times more sales after loading a clip. In addition, these videos are shown according to the user’s own purchase interest.
How to use clips effectively?
The videos must be recorded in vertical format with duration of 10 to 60 seconds and focus on a single product, respecting advertising and marketing rules for each category. Each clip It will be linked to a publication and the purchase process would be carried out with the product seller. In addition, it will allow you to obtain video quality metrics to help sellers to understand which content works best to evolve their strategy. Some of these metrics are visualizations in the feed and in the publication, number of interactions it received, retention rate of users, among others.
From now on, sellers will have the possibility of generating creative content following the latest trends of content commerce and social networks. Mercado Libre It continues to revolutionize the landscape of electronic commerce in Peru and Latin America, when using technology as a vehicle to simplify the lives of its users on an increasingly dynamic and innovative platform.
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