The history of the mall in Lima that almost bankruptcy and became the favorite place of Otakus, gamers and K-Pop fans: how did he succeed? | Lynx | Evat | Society

The Arenales Shopping Center, located in the heart of Lima, has experienced a remarkable transformation since the 90s. It went from being a space to the edge of bankruptcy to becoming an emblem of geek culture in Peru. Today, it is the meeting place par excellence for anime fans, video games and comics. Thanks to its evolution, the place houses specialized stores, events and a vibrant community that celebrates the passion for pop culture.

Located in the district of Lince, Arenales has managed to adapt to market trends and has become an iconic place that attracts thousands of visitors every week. Its history is marked by the arrival of the Asian culturewhich revitalized this commercial emporium and positioned it as a reference in the city.

A change of course in the 90s

At the end of the 90s, many shopping centers in Lima closed due to the economic crisis and terrorism. Arenales, although he resisted another time, faced an uncertain future. However, the arrival of anime fever changed its destiny. Series such as “Dragon Ball” and “Saint Seiya” captured the attention of young people and children, which created a demand for related products.

The rise of geek culture

With the success of the anime, Sugoi specialized magazine opened a reading club in Arenales, where fans could know the latest news of the anime world. This space became a meeting point for followers, who participated in cosplay competitions and events related to their favorite series.

A favorite place to boost Asian culture

The low cost of rent in sandy attracted other anime clubs, which began to import toys, sleeves and other articles of Asian culture. Thus, the mall was consolidated as a place of reference for fans, since it offered a wide variety of products that were only available abroad.

What events and activities are carried out in Arenales?

Arenales is not only a place to buy; It is also a space where Yu-Gi-Oh tournaments are made!, K-Pop events and other activities that celebrate the Geek culture. This approach has allowed the mall to remain relevant and attractive to new generations.

Where is located in Arenales Shopping Center?

The Arenales Shopping Center is located on Antonio Álvarez de Arenales 1737 Avenue in Lince. Its strategic location makes it an easy access place, surrounded by restaurants and other businesses that complement the experience of visitors.

A promising future

Since its opening in 1979, the Arenales Shopping Center has grown to consolidate as an icon of geek culture in Lima. With stores specialized in anime, comics, video games and collectibles, the place attracts fans of all ages. His thematic events and unique atmosphere make it an infallible meeting point for the Peruvian Geek community.