Spain maintains its leadership in key markets, such as the United Kingdom, France, Germany or the Netherlands.
The Tourism Institute of Spain, Turespaña, has released the Trend reports Of the main issuing markets for summer season 2025, prepared by the Tourism Councils abroad.
These reports confirm that Spain continues to be the favorite fate, maintaining its leadership in key markets such as the United Kingdom, France, Germany or Netherlands.
In the reports, it emphasizes that, despite mixed trends in intention of travel, reservations and satisfaction, Spain continues to enjoy a solid position, compared to its main competitors.
Factors such as global economy, exchange rates, air connectivity, sustainability and geopolitical factors are decisive in travelers’ decisions.
Key issuing markets: United Kingdom, France and Germany
Among the key markets for Spain, the United Kingdom remains the undisputed leader and although there is a slight decrease in consideration and satisfaction, potential demand remains strong. A transfer of tourists to spring and autumn seasons is expected, with an increase in expenditure in Staycations. The evolution of the pound exchange rate will be key to the season.
With regard to France, Spain maintains its leadership in travel intention, with a stable demand and moderate growth.
The international geopolitical situation, especially in relation to the US, will be a factor to follow. As for Germany, the demand remains strong in spending, although air reserves show some deceleration due to prices and competition.
-Sustainability and pressure to manage tourism are relevant issues in the German market.
Traditional and long distance European markets
In Europe, countries such as Italy, the Netherlands, Belgium, Switzerland, Sweden, Finland, Denmark, Norway and Poland maintain their interest in Spain, although some show signs of stabilization or slight decrease in reservations or travel intention.
In long -distance markets, the US continues to project arrivals records, with a strong interest in urban and cultural tourism. Spain is still a highly valued destination, highlighting the loyalty of the American tourist, its high average stay and its strong average expense. In China, on the other hand, Spain is consolidated as one of the favorite destinations in Europe, with an increase in spending and improvement of air connectivity.
Brazil, Japan, Argentina, India and Australia also stand out, which show positive trends and growth opportunities.
Keys for summer 2025
For Spain, the general forecast for the summer of 2025 is good. Attention to price evolution and the opportunity in distant markets, together with responsible tourism, will be fundamental aspects to take advantage of opportunities and manage risks.
In this context, the sustainability and management of mass tourism acquire greater relevance and will be decisive in the evolution of tourism in summer 2025.
Express. Drafting. Jr
