More than half of the smart watches sold worldwide are Apple Watch. However, not everything is good news. In a recent Countepoint study it is revealed that Apple watches sales fell 19% in 2024 with respect to the data obtained in 2023. They only grew in India.
This downward trend of the Apple Watch is reflected even in the last quarterly income of the company, referring to this 2025. Almost all Apple areas grow, highlighting some such as the iPad that a 15% year -on -year growth or the nth record of services with a +14% are pointing out. However, the division in which Apple Watch is included has fallen 1.7%.
Reading is clear: Apple Watch needs an impulse. Not only to convince those who do not have one, but also those who already possess it and see how, even waiting for two or three years, they barely perceive relevant developments that encourage them to renew it. In his commitment to Health, Apple could be close to mitigating the matter with a model that would be revolutionary.
The price does not seem to be the problem
Apple’s first smart watch, launched ten years ago, started from the 419 euros and the last one, the Apple Watch Series 10, part of 449 euros. In between we have seen very economical generations such as series 3 (from 369 euros), although also more expensive, such as series 8 (from 499 euros).
However, The price does not seem to be a problem. Not at least if we take into account that, whoever wants one of these watches, can find an Apple Watch to 2 from 249 euros and even somewhat less. Even who is looking for the most advanced model, the Apple Watch Ultra 2, can see that the price of 999 euros of the first generation has dropped to 899 in the second (being able to find it for less in some stores).
Counterpoint has not wielded the reasons why users are increasingly apply scarce evolution Between generations.
The Apple Watch is, perhaps, The device that can be amortized more years. Not only because of its durability, but especially for what their successors bring. Unlike an iPhone or Mac where jumps of two-three generations can already mean an important change of performance and functionalities. For example, on the iPhone we appreciate processor changes, improvements in the cameras and even connector changes such as the passage to the USB-C in the iPhone 15.
In the Apple Watch Jumping three generations is not just changes. The design idea is maintained and, although elements such as the screen are improved at the cost of reducing frames or increasing its brightness, in essence there is no change as large as it does happen in other devices.
It does not mean that all Apple Watch are the same, but The novelties are more staggered. For example, from series 9 to series 10 there are barely a couple of changes that, in general, are not relevant to a majority or not at least to make the jump. Higher level of depth with water temperature sensor and some more shine on the screen are the main improvements from one to another.
Therefore, although the price does not vary and remains more or less stable, renew it every little time is a disbursement that will be amortized on the rare occasion. The exception would be a great deterioration of the current one and even a break, but they are already particular cases that do not apply to a general average in which, with greater or lesser degradation of the battery, the clock remains in good condition.
Glucometer, the Holy Grail of the Smartwatch
It seems difficult to imagine that in the future we always have great changes from an Apple Watch generation to another. However, it does not mean that there is no room for improvement, since there is and we are getting closer to seeing it. And it will be In the niche in which this clock has specialized: health.
From the first model we have a heart rate meter, with the Apple Watch Series 4 was the realization of an electrocardiogram, with the series 6 the blood oxygen sensor arrived and more recently it was the detection of sleep apnea with the series 10 (although it was also integrated later in series 9). As follows Paint revolutionary at all levels So that would imply.
If the Watch glucometer is necessary, it will be a health revolution
It is about blood glucose meter. This measurement requires a blood sample and, both Apple and Samsung, try to advance their investigations to bring it on a clock without the need for a puncture. In fact, there is a record that internally some Apple employees are already proven, although at the moment its launch is not raised in the short term.
In the world there are more than 800 million diabetics whose life depends on the success of the glucometer. Therefore, neither Apple, nor any other company can trust everything to sensors that have an success index of 99.99%. 100% precision is needed or it will not help.
Will it be the “Doctor Ia” another driver?
At the end of Marcó the Mulberry project was leaked, which encompasses all Apple’s investigations around a Digital Medical driven by artificial intelligencewhich would be integrated into the iPhone ‘health’ app and that would debut in an intermediate version of iOS 19.
It is not known much more about that and, knowing of Apple’s prudence in such sensitive matters as health, waiting for something extremely ambitious, it seems complicated. That is, although it can sound to a kind of chatgpt to say our symptoms and show us a diangicosis, it will not really be something like that. It would be very reckless knowing the hallucinations of AI.
On the other hand, it does notify to be an assistant who offers us Health Councils dedicated by virtue of the data you get from the Apple Watchsuch as breathing, pulsations, our state seeing sports activity and the long data that is obtained from the clock.
This artificial intelligence system, which we insist on emphasizing that it has not yet been made official, it would not be a reason to buy an Apple Watch. In fact, it is expected that it will work in any model compatible with Watchos 12, but it can be a more argument for those who still do not have an Apple Watch And they want to lead a healthy life.
Cover image | Stephen Lam for Reuters
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