The Community of Madrid has approved an investment of 650,000 euros to launch a new advertising campaign aimed at promoting tourism in the rural areas of the region, grouped under the Mad Rural brand. This initiative seeks to enhance the attractions of 110 municipalities distributed among the Sierra Norte, Las Vegas-La Alcarria, the Sierra West and the Sierra de Guadarrama.
The campaign will take place during the months of May and June in general and specialized media, as well as offline advertising supports. The latter include digital screens installed in high -influx railway stations, with the aim of reaching a broad spectrum of potential visitors.
The promotional strategy focuses on offering unique experiences that combine nature, culture and leisure. Among the proposals include emblematic hiking routes, active tourism activities, visits to heritage enclaves, wineries and a rich gastronomic offer. All this with the intention of dissecting tourism and diversifying the receiving areas beyond the capital.
With this action, the regional government intends to promote rooms in less known areas of the community, boost the local economy and support the more than 900 rural accommodations that exist outside the urban nucleus of Madrid.
According to data from the Madrid Executive, in 2024 a total of 3,460,397 tourists chose to spend the night in municipalities outside the capital, which represents an increase of 4% compared to the previous year. Of these, 2.6 million were national and 881,000, international visitors. With this new campaign, it aspires to continue consolidating this upward trend.
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