To the twelfth is the defeated. ‘Your face sounds to me’ has the Best template in its history. They repeat it again and again Manell Fuentes, presenter of the format, and àngel Llàcer, president of the jury. The contestants have achieved that an a priori fact as secillo as voting is difficult. They have even had to warn about their intentions. “Sorry, Melani. You deserve them every day, but I can’t always give you 12. I have to value the effort and work that the rest of your classmates are doing, “Lolita warned him.
The dynamics of ‘Your face sounds to me’ is well known. A group of known faces gather to characterize and imitate other even better faces. As Pau Sabaté points out, an image and personal brand expert, success is measured by the ability to become another. The striking thing is that, under these norms, Yenosi has achieved the unthinkable: highlight being herself. In readings, we have taken advantage of its passage through ‘Your face sounds to me’ to make an analysis the singer and actress.
“It is not the contestant with the most polished imitations, nor the one that dominates all the
Vocal techniques, but there is something in its way of facing the challenge that makes it different.
In an industry obsessed with perfection, its authenticity shines, “he points out. A sample of it saw her with Yurena’s visit. She dressed as Tamara to sing ‘A for you’, but did not get out of the role at any time.
Imperfect imitations that conquer the public
“Since his first presentation, Yenosi made it clear that he was not hiding behind
A costume. While other participants rehearse for weeks each gesture, each
look and each note to achieve an exact copy of the artist who interprets, she assumes the
Scenario with A mixture of nerves, spontaneity and, above all, honesty“, Pau Sabaté reflects. But, what is the result of all this?” Interpretations that, although they are not always technically impeccable, transmit something that no technique can manufacture: humanity, “he replies.
Yenosi has opted for sincerity as a brand (unconscious) strategy. “It operates under a different logic. He has no script, he does not calculate his words And not him
Fear to reactions. Either in the galas, in the realitys parallels or in their networks
Social, he speaks without filters, “says the expert. This authenticity has made it one of the most beloved contestants of the edition regardless of their scores.
Without knowing very well how or why and without a clear strategy, Yenosi has connected with the public that every Friday sits at home to see ‘your face sounds to me’. “That lack of artifice, which in another context could be seen as lack of professionalism, is actually its greatest advantage. It generates closeness. The public not only sees it as one more participant, but also as someone real, with whom they can identify. In terms of personal brand, that is pure gold: build loyalty and differentiation in a hypercompetitive environment. “
The dilemma that reopens a contestant like Yen
How many times have we heard the debate between work and talent, between authenticity and technique. Pau Sabaté is clear that talent matters, but there are other factors that can push someone to win a contest like ‘Your face sounds to me’. “To win, Yen continue improving its imitations, work your voice and refine your performances. But the interesting thing is that, thanks to his charisma, he has already surpassed technically more prepared but less memorable contestants, “he reflects.” This reflects a bigger change in entertainment: the public no longer rewards only the
Perfection, but the emotional connection. “
How far can Yeni go? There is still time to know. ‘Your face sounds to me’ has only broadcast four galas. “If it manages to balance its authenticity with a greater artistic domain, it could not only rise as one of the favorites of the program, but also capitalize your visibility beyond it. The doors that open for someone who knows how to connect with the audience are endless, “he concludes.
Related news :