Bloomberg – Dubai residents can now receive 24 -carat gold coins in their homes in less than an hour, thanks to overrapplication Careem addressed to millions of Indians in the United Arab Emirates.
Careem Technologies, based in Dubai and a subsidiary of Uber Technologies Inc. (Uber) in the Middle East, He launched a campaign that allows users to buy up to 10,000 dirhams (US $ 2,723) of physical gold in a single order. Gold is supplied and certified by Tanishq, the Black Board of Titan Co., the largest jewelry in India.
See more: Trump rules out to say goodbye to Powell while pressing him to lower the types
The launch of the new function coincides with Akshaya Tritiya, A Hindu festival in which to buy gold is considered good omen. The Indians represent approximately one third of the population of the United Arab Emirates, of more than 10 million inhabitants, and the country continues to attract expatriates with the promise of jobs and low taxes.
“We made gold available through Careem to support our numerous Hindu clients during Akshaya Tritiya. Next month, we will resume our popular UDHIAH meat delivery service for Eid al Adha, which was a success among the clients of Dubai and Abu Dabi last year,” said Chase Lario, vice president of Careem Groceries.
The precious metal has risen 25% this year, since the growing commercial war has forced investors to seek refuge assets. The gold reached a record of US $ 3.500 ounce last week, after reaching 27 consecutive historical maximums this year. These profits have been promoted by the purchases of central banks, ETF investors and macroeconomic funds seeking coverage against the lag of the US variable income.
Careem shareholders include majority shareholder Emirates Telecommunications Group, which acquired 50.03% of the application for US $ 400 million in 2023.
See more: These are the most expensive cities in the world to buy luxury properties, according to report
The so -called application for food offers food and groceries, car rental and money transfers, as well as laundry services, household cleaning and donations.
“As a local brand, we always look for solutions to simplify the life of our clients In culturally relevant ways, ”said Lario.
