Every summer, for 46 years, the Red Cross Gold Draw becomes a great appointment with solidarity; An initiative that allows obtaining funds with which to carry out the humanitarian work of the organization, developing social projects in the more than 1,275 local assemblies and activity points distributed throughout Spain.
That is why the gold raffle, which will distribute more than 7 million euros in prizes, returns to the streets of the province of Ciudad Real, this time with the motto what we do for people is worth gold.
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Preventing and acting in the face of environmental crises, fighting poverty and gender violence, giving school support to children, promoting the autonomy and dignity of old Tickets, already available throughout the national territory.
Red Cross thus reaffirms its humanitarian commitment, giving answers to the people who need it most. “Transforming the life of an elderly person who feels alone, offering him company, motivating his social participation, are examples of actions that we can develop thanks to the gold draw. Simple actions, which are worth gold,” emphasizes Jaime Gregori, director of capture and alliances of the Spanish Red Cross.
Each ticket, a gesture of empathy
In the province of Ciudad Real, tickets are distributed from all the Red Cross offices trying to reach all corners of the province, thanks to the involvement of volunteering and labor personnel that year after year they strive in this project so necessary to continue carrying out all our work.
Likewise, a street sales team has been launched that during the campaign offers tickets for the different localities of the province. In addition, telemarketing-company channels are also operational, as well as the sale to people and members that show in each campaign of their generosity with the purchase of tickets in addition to their periodic contributions.
Tickets are also distributed and for sale in numerous establishments and, of course, on the website www.cruzroja.es, so that the citizens will always have the collaboration with the gold draw.
This year’s campaign emphasizes the emotional value of the actions carried out by the Red Cross, thanks to the involvement of volunteering, collaborating companies and people who acquire a gold raffle ticket every year.
The 2025 campaign is committed to a fun spot, which sings the benefits of those gestures that have no price, but an award of up to 3 million euros. Because when we help, accompany or have our hands, we are doing something that really is worth gold.
This year’s tickets also have a new graphic line, developed by the Juan Casal study, which brings a positive and fresh style to scenes that reflect the social and daily work of the Red Cross, embodied in ten illustrations. And behind each ticket there is a real story, such as children who need school support, that of older people who feel alone and need to be heard, or that of young people looking for the impulse to find their first job, all always accompanied by the tireless support of the Red Cross volunteering.
Thus, like the raffle, the ticket is also much more than it seems. A 6 -euro ticket is 3 full snacks for a child of the school success project; Three tickets (18 euros) can support a homeless person with a shelter kit; With four tickets (24 euros) Red Cross teaches a workshop for older people with the aim of preventing loneliness and 10 tickets (60 euros) is provided to a family with a kit of energy savings products for their home. With each ticket it is possible to start a real help, a project that changes the life of a person who needs it, so “they are worth gold.”
Since 1992 Cruz Red has wanted to bring this raffle to all corners of the country, celebrating it every year in a different city. On this occasion, the gold draw will take place on July 23 in Valladolid and will be broadcast in streaming through the social networks of Gold and Red Cross.
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