LaLiga promised 130 million for putting cameras in the locker room and already knows which teams have behaved best… and worst (besides Madrid) | Relevo

LaLiga promised 130 million for putting cameras in the locker room and already knows which teams have behaved best… and worst (besides Madrid) | Relevo
LaLiga promised 130 million for putting cameras in the locker room and already knows which teams have behaved best… and worst (besides Madrid) | Relevo

Opening the doors of the club, ‘undressing’ and showing intimacies that until recently were unknown to fans or simply collaborating with television has its rewards. It is the ‘league of the show’, which distributes 130 million euros among the clubs. Y The one who has done the best has been Sevillafollowed by Atlético de Madrid. At the other end of the spectrum is Real Madrid, the bottom of the table.

This ‘show league’ is an incentive programme launched by LaLiga at the request of television operators. The aim is to improve broadcasts and the product. Some of the actions, such as the entry of cameras into the locker room or interviews at half-time or in post-match programmes on the pitchhave been very well received by the public (it has also generated rejection among some players and coaches). And even UEFA has shown interest and has used it as an example in its internal forums.

LaLiga created a points system, with a maximum of 500, and after the end of the season it created a classification. If a team has finished with 500, it means that it has completed all the requested actions.such as offering the content requested by Laliga and the broadcasters in the Club Video Days (22 points), the media days (16), personal tests, in-depth interviews and skills challenges (up to 16 extra points), collaborating in the Netflix documentary that premieres on July 19 (another 10 points) or on match days (a maximum of 38 points plus another 10 for access to special moments such as the pre-match speech).

Five teams have finished the season with those 500 points: Sevilla, Atlético, Rayo, Osasuna and AthleticSo why did Sevilla finish first if they have the same points as other teams? The reason is that they have been the ones who have carried out the most actions during the season and LaLiga considers that they have collaborated the most. Each club has received points for the actions carried outbut also for what he could have done but the operators did not ask him to do.

The Real Madrid boycott

Everyone has collaborated. Well, not everyone. Real Madrid refused and even denounced this new distribution through criminal proceedingswhere they lost. Their clash with LaLiga has been constant throughout the season, to the point that the broadcasters have not been able to provide the same coverage at the Bernabéu as in other stadiums. The preview had to be done from outside (and even from a studio in Barcelona), tapping into the Real Madrid TV signal and not being able to access it until five minutes before. The white club has not done even the minimum, which would have given them 175 points and access to the distribution of those 130 million.


Ahead of Real Madrid, at the bottom of the list of those who did collaborate, are Getafe and Real Betis. The reluctance of José Bordalás and Manuel Pellegrini allowing cameras into the dressing room or allowing their players to give interviews (before the match or at half-time) have been detrimental to them. Even so, their situation is not even remotely comparable to that of the Madrid team.

Neither is that of FC Barcelona. He has been receptive to the operators’ requests, but not as much as one would expect from a club with its financial problems. and any extra money is very welcome. In general, all the clubs have delivered and their scores are not far from each other. Leaving Madrid aside, the lowest score is 433 points out of a possible 500.

Where does the 130 million come from?

The 130 million are not an extra, but come from what LaLiga collects from the centralized sale of TV rights (90% goes to the First Division clubs and 10% to the Second Division clubs). All the money that goes to the 20 First Division clubs is divided into three parts: half is shared equally between all the teams, 25% is given based on the sporting results of the last five seasons and the remaining 25% is what is called “social implementation”.

Until the 22-23 season it only included box office/subscriptions and audiences, and last season the incentive program was addeda third of the money allocated to social implementation (from which the 130 million come). At the end of the season, the percentage of points of each club is calculated with respect to the total points obtained by all and is weighted according to the audience ratings to make the distribution.

The consequence is that There are no major differences between the clubs that collaborate, But there may be some differences compared to last season. if some are reluctant to participate, as is the case of Madrid. For the others, it is not money that will change anyone’s finances, but it will help those who are in a tight spot.

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