Djokovic’s latest challenge is… his sponsor Lacoste: “I’m frustrated” | Relevo

Djokovic’s latest challenge is… his sponsor Lacoste: “I’m frustrated” | Relevo
Djokovic’s latest challenge is… his sponsor Lacoste: “I’m frustrated” | Relevo

Djokovic is in the Wimbledon quarter-finals for another year despite dealing with frustrationas he has clearly demonstrated in statements collected by CLAY. The Serbian tennis player showed great anger with the public after they insistently encouraged his rival Holger Rune. The world number 2 also walked out of an interview with the BBC. A pattern in his behaviour that has found a new setback on the horizon: Lacoste. A phenomenon that is surprising, since it is one of his main sponsors for years and has always accompanied him wherever he goes.

I am not satisfied with the way my sponsors do my marketing promotion, I am frustrated“Djokovic said at the stroke of midnight on Monday at the All England Club after advancing to the quarter-finals.

In Lacoste stores in London and in the sports trade in general, It is not common to find items from the line of the 24-time Grand Slam championand Djokovic doesn’t like that.

“In recent years I have had dissatisfaction and frustration because Many people who are looking for my products do not have the possibility of finding them in stores. “I’m not satisfied with my sponsors. Some things are changing for the better now, but I’m not satisfied yet, because everything could be better,” he told Serbian media.

I hope my sponsor will increase the level of production and quantity, but also the availability.“so that people have the opportunity to find the products. The level of tennis I play is very popular all over the world,” he added.

Novak Djokovic’s special line can be found online without any problems. Lacoste has a special section dedicated to the Serbian’s products, however, web commerce does not satisfy the demands of the former world number one: “Sure, my products can be bought on the website, but It’s different when people go to a store“.

 
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