Laura Ponte has created our new award that we will show for the first time at the gala
The El Chupete International Children’s and Youth Communication Festival, in charge of promoting responsible children’s communication and rewarding each year the best creative works with values, aimed at children and young people, announces a change in the award.
We are in the era of constant evolution, repeated reinvention and El Chupete joins the change.
During these 19 years, El Chupete was characterized by its iconic trophy of a classic pacifier, which advertising agencies collected, but in this 19th edition, El Chupete will have a new and exclusive award, which will continue to be related to the world of children and youth.
And for this we have collaborated with Laura Ponte, who has worked for the most recognized personalities in the fashion sector, such as Valentino, Loewe, Karl Lagerfeld, Christian Lacroix, among many others.
“Geometric figures encourage creativity and imagination in children. They help cultivate intelligence and are a lever that develops new ways of thinking. Coordination, balance and self-esteem are fundamental aspects of any educational process. “Build a pacifier” is a metaphor that brings us closer to the child’s cognitive development process. Generate the mold of the 3 pieces with which a child can interpret a shape as familiar and everyday as the pacifier. This mold represents my vision of children’s advertising: It is a tool that encourages the creative process and helps to achieve stimuli that accompany the growth of a child.” comments Laura Ponte.
According to Christian Haltermann, Director of the Festival, “we are very excited to collaborate with Laura Ponte for the transformation of the award. I want to thank Paco Mendoza and Publicis for their help in this Project.”
This 19th edition of El Chupete will take place next Thursday, November 23 at 7:00 p.m. at the Real Teatro Retiro.
We make a brief summary of the Short List, within which are the future winners who will be revealed on November 23.
Branded Content
- “CAPITAN OLSON” by TBWA ESPAÑA, McDonald’s
- “God of War Ragnarök” by CLV, God of War Ragnarök
- “Treat me well for the casting” by SIBERIA, Turrones Picó
- “Seeking Vocations” by iprospect, European University
Social Campaign
- “#ToyStrike” by MRM Spain, Ministry of Consumer Affairs
- “We are Unique” by The Modern Kids & Family SL, ColaCao Foundation
- “Generation XXX” by GettingBetter, Take it for a spin
- “#HereSuffering” by PUBLICIS ESPAÑA, Telephone of Hope
- “They return for the Children” of Fundación Aladina, Fundación Aladin
Film
- “THE SUPER POWER OF PLAY” by The LEGO Group, Lego
- “PLAY NON-STOP: GIRLS WITHOUT LIMITS” by The LEGO Group, Lego
- “They come back for the Children” of Fundación Aladina, Fundación Aladina
- “Solo – Bar – Nightmare” by DENTSU CREATIVE SPAIN, Fundación Mutua Madrileña
- “LABORATORIOS SUAVINEX SA” by EL ÚLTIMO GRITO, Suavinex
Digital
- “CRUNCH CANCELLATION” by TBWA ESPAÑA, Pepsico
- “Generation XXX” by GettingBetter, Dale Una Vuelta
- “Treat me well for the casting” from SIBERIA, Turrones picó
- “#HereSuffering” by PUBLICIS ESPAÑA, Telephone of Hope
- “#ToyStrike” by MRM Spain, Ministry of Consumer Affairs
Music and Sound
- “Do you want to save completely?” from Carrefour, Carrefour.
Brand activation and experience
- “Barbie Down syndrome” from Mattel, Barbie
- “STILL BEING CHILDREN” by Fundación Juegaterapia, Fundación Juegaterapia
- “CRUNCH CANCELLATION” by TBWA ESPAÑA, Pepsico
- “Treat me well for the casting” by SIBERIA, Turrones Picó
- “An animal of affection” from SIBERIA, Castellana Properties
- “The Extraordinary Shipping Department” of Arena Media, Correos.
Public relations
- “#ToyStrike” by MRM Spain, Ministry of Consumer Affairs
- “24H Le Mans LEGO® Technic™” by The LEGO Group, Lego
- “Barbie Down syndrome” from Mattel, Barbie
- “Generation XXX” by GettingBetter, Dale Una Vuelta
- “CRUNCH CANCELLATION” by TBWA ESPAÑA, Pepsico
- “Treat me well for the casting” by SIBERIA, Turrones Picó
- “God of War Ragnarök” by CLV, God of War Ragnarök
Best Toy
- “Wildflower Bouquet – Botanical Collection” by The LEGO Group, Lego
- “Barbie Down syndrome” from Mattel, Barbie
- “LEGO® DREAMZzz™” by The LEGO Group, Lego
Craft Production
- “Solo” by DENTSU CREATIVE SPAIN, Fundación Mutua Madrileña
- “THE SUPER POWER OF PLAY” by The LEGO Group, Lego
- “PLAY NON-STOP: GIRLS WITHOUT LIMITS” by The LEGO Group, Lego
Additionally, in this 19th edition we are going to award five special prizes with 9 winners, in the categories of:
- Best Communicator
- Best Children’s Character
- Best brand history
- Fight against Bulling
- Illusion generator
About the Pacifier
El Chupete is an independent institution promoted by professionals from the world of communication and education whose priority objective is to promote responsible children’s communication and encourage creativity in children.
