Dolce & Gabbana enters the video game sector with Razer

Dolce & Gabbana returns to the world of video games. After a first experiment in 2022, the Italian luxury brand is partnering this time with the lifestyle brand for video game players Razer. For the occasion, the brand dresses the players and accessories in its colors in a capsule collection that will go on sale on November 30, after its presentation in September during Razercon 2023, considered the main event in the sector.

It is a limited edition collection made up of 1,337 pieces that will be available on the online sales platform of the Italian fashion house in the case of ready-to-wear and on the Razer website in the case of accessories. The clothing collection includes two t-shirts in Razer’s signature colors of black and apple green, a hoodie, and cargo pants. Accessories include the Enki Pro chair, with the Italian brand’s embossed monogram and gold-plated D&G logo, available for €3,399, and Barracuda headphones, also with a gold-plated finish, for €669.99.

This is not the first time that Dolce & Gabbana has entered the world of video games, which is characterized by a high level of commitment on the part of the gaming community and is an ideal opportunity to target young people, mostly members of generation Z. Last year, the brand partnered with Mkers, a benchmark in the world of electronic sports, to launch the “gooDGame” project, which gave rise to a ready-to-wear collection reserved for gamers and an eight-episode web series produced by Frame by Frame.

Considered the “Apple of gaming,” Razer was founded in 2005 by American Robert Krakoff and Singaporean Min-Liang Tan, and offers everything the perfect gamer needs, from keyboard and mouse, to headphones and chair, to reality. virtual and high-end laptops.