Brooklyn Fitboxing gyms arrive in Mexico

Brooklyn Fitboxing gyms arrive in Mexico
Brooklyn Fitboxing gyms arrive in Mexico

The Spanish gym chain Brooklyn Fitboxing takes another step in its international expansion plan with its arrival in Mexico City. There, the company plans to open a dozen centers in the coming years to make this its base outside Europe.

This May 22, Brooklyn Fitboxing, the fitness-boutique chain born in Madrid in 2014, opens the doors of its first gym in Mexico (353 Lago Xochimilco – BF Lago Alberto). After conquering Italy, Portugal, France or Germany, non-contact boxing jumps across the pond to Mexico City where in the coming days a total of three locations will open (in addition to the one in Lago Alberto, two others in the areas of Santa Fe and Polanco) to lay the foundations for what is expected to be rapid growth and trying to create a firm and powerful brand in the country.

Unlike other European markets where it has landed, setting up its own center first-hand and then increasing its network of franchises, in Mexico, Brooklyn Fitboxing has had first-hand experience with a local commercial developer who has committed to opening ten gyms in the next years. “The arrival in Mexico City represents an important step in our international expansion that confirms the growth that the chain has been experiencing in recent years,” said Alberto Campo, Director of Business Development.

With this landing there are eight countries in which Brooklyn Fitboxing has a presence around the world and it already has more than 220 gyms between Spain, Italy, Portugal, Germany, France, Argentina, Russia and the aforementioned new arrival. An expansion that reaffirms it as the leading Spanish brand in the fitness market and one of the preferred options for users when looking for both physical and mental well-being in the fitness market.

A complete and fun training

With more than 60,000 active users around the world thanks to a simple, but at the same time fun and challenging, training model. In their 47-minute sessions, users have to hit the punching bags to the rhythm of music and under the coordination of a certified trainer. These are combined with functional exercises, creating a HIIT (short-duration intense interval) training that generates both physical and mental benefits in its practitioners.

Another aspect that contributes to users’ feeling of belonging to the community is the possibility of participating in the donation of 1% of their monthly turnover that the company gives to collaborating NGOs, through the Hit4Change foundation. Thanks to the sensor system of the punching bags, each workout produces energy points that each person allocates to their favorite charity project from a wide range that the chain has.

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