Google would work on the development of chatbots with AI that imitate influencers, YouTubers and celebrities – FayerWayer

It seems that inside Google They are working on practically anything they can think of to make the most of the Gemini Artificial Intelligence. At least that’s what the most recent report leaked from inside the company suggests, where they state that their engineers are currently working on the development of a series of chatbots powered by AI. capable of emulating celebrities, YouTubers and influencers.

This movement would apparently seek to expand its spectrum and presence in the field of Artificial intelligence, where everything indicates that very soon a war will break out between the existing platforms in order to position themselves and become consolidated in an increasingly saturated business field.

A sign on a Google building at its facilities on September 24, 2019, in Mountain View, California. (AP Photo/Jeff Chiu, File) AP (Jeff Chiu/AP)

The curious thing here is that Google would be developing AI-powered chatbots based on celebrities and influencers from its own streaming video platform: Youtube. So it would only be a matter of time before I could chat with the PewDiePie or MrBeast chatbot.

Google’s AI influencer chatbot project is not new

These chatbots, which will be supported by the company’s family of large Gemini language models, according to reports The Information, will work through partnerships with well-known personalities and popular YouTube figures. In addition, Google would also be working on a function that will allow users to create their own personalized chatbots, describing their characteristics and personalities.

It is important to emphasize that the idea is not completely innovative, since companies like Character.ai and Goal They have been launching similar products for a long time. But it also represents an interesting step within Google’s AI strategy where it seems to repeat its old formula of taking an existing platform to imitate it and create its own version of it.

Google logo | Image: File

For this reason, it is perhaps worth highlighting that Noam Shazeerco-founder of CharacterAI is also a former Google engineer and was in fact one of the creators of Transformersthe fundamental technology in the development of current generative AI and which was also the axis for creating these chatbots that imitate real people.

As this is a leak not confirmed by the company’s official spokespersons, it is not yet known which celebrities or influencers will end up being part of this project. But, by looking at the competition we can get a relative idea of ​​what we could see there.

In the case of Meta, its chatbots include personalities like the TikTok star Charli D’Ameliothe youtuber MrBeast, Snoop Dogg, Tom Brady and Paris Hilton, among others. For its part, CharacterAI offers a more diverse range, including politicians, philosophers, fictional characters and even inanimate objects like a talking block of cheese.

There is still a long way to go to see Google chatbots

The project of these AI-powered chatbots is led, in theory, by Ryan Germick a veteran executive of the Google Doodles, and a team of ten people, but it appears to be in its early stages. In fact, there is a possibility that the bots will only be integrated into Google Labs, but never have a wider public release.

But the truth is that the motivations behind this initiative by Google are not entirely clear. To be frank, Meta’s celebrity-based AI chatbots have not been a huge success. While those of CharacterAI They have already positioned themselves as the leaders in that segment.

At least Google’s foray into this field marks one more step in this twisted adventure of exploring the possibilities of Artificial Intelligence. Although the result could be similar to what is seen with other platforms such as Google Buzz or Google+.

 
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