Using artificial intelligence in game development?: Nintendo rules it out to avoid problems

Using artificial intelligence in game development?: Nintendo rules it out to avoid problems
Using artificial intelligence in game development?: Nintendo rules it out to avoid problems

The president of Nintendo, Shuntaro Furukawaexpressed his reservations about the use of the generative artificial intelligence in the development of video games, emphasizing that the decision is based on the potential problems that this technological advance entails.

During a Q&A with Nintendo shareholders this week, Furukawa commented on the gaming industry’s relationship with AI technology, making his position clear.

“In the video game industry, AI-like technology has long been used to control the movements of enemy charactersso game development and AI technology have always been closely related,” the Nintendo boss said.

Furukawa also highlighted that generative AI, which has gained popularity in recent years through its use in platforms such as ChatGPT and in smartphone apps, can be more creative, but also acknowledged that it has “problems with intellectual property rights.”

In that sense he added that, although Nintendo remains flexible in the face of technological advances, its goal is to continue offering a distinctive stamp.

We have decades of knowledge in creating optimal gaming experiences for our customers and while we remain flexible in responding to technological developments, we look forward to continuing to deliver value that is unique to us and cannot be achieved through technology alone.“, the executive stressed.

AI in video games

Nintendo’s approach is similar to Sony’s. Back in June, Sony CEO Kenichiro Yoshida said that while AI “has been used for creation,” it cannot replace human creativity. That’s why Yoshida positioned AI as a technology that supports creativity, rather than replacing it.

While neither Nintendo nor Sony are completely ruling out the use of AI in game development, statements from their chief executives indicate that they do not want to rely on AI to generate content from scratch, such as concept art or even character design.

Other companies, however, are embracing generative AI with greater enthusiasm. Ubisoft president Yves Guillemot hopes AI will make the worlds within games “more alive and rich.” EA CEO Andrew Wilson also estimated that more than 50% of EA’s game development process will be impacted by AI.

 
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